Press Releases: Cost-Effective Path to Publicity

Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. Many industries have innovative up-start companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity.

PR VS Advertising – PR Builds Credibility and Wins Hands Down!
Advertising controls the message while PR does not, and because of this, PR creates credibility. Many times readers see an ad and they know that what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically, a well-written press release.

Press Releases Can Go the Distance
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.

The Bottom Line

Credibility is the one thing that can win the customer’s heart and pocketbook at the same time and nothing builds more credibility than a well-written press release that gets picked up by the media.

How to Write Powerful Press Releases

A new book from PRW

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Press Release Distribution

Starting at only $299, can distribute your press release to the targeted Channel of your choice including top daily and national newspapers, top industry and segment publications, TV, Radio, and top online news sources. We have over 35,000 opt-in journalists (and growing), making our database of subscribers one of the largest available.

Our service is designed to save you money and time while delivering your press release to the people who most want to read your news.

Order online or call toll free 1.800.990.5545.

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Press Release Writing

A professionally written press release can make the difference between a successful press release and an utter failure. While there are many factors that help a press release become successful (e.g. timeliness, newsworthiness, etc.), delivery technique is critical. For only $300 more ($599 including distribution), you can have your press release written by the same people who have written tips and articles featured on this Web site.

Order online or call toll free 1.800.990.5545.

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“The response to our press release was amazing, I am very pleased. The staff did a fantastic job on writing our release. As a result we got many responses and were covered by ZDTV. Traffic to our site increased and so did our email inquiries! Thanks a million!”

Judd Spence, CEO, UltraAccess Networks Inc.

Note: does not provide press release services to adult oriented or pornographic related businesses.