10 Essential Tips for Writing Press Releases
- Make sure the information is newsworthy.
- Tell the audience that the information is intended for them and why they should continue to read it.
- Start with a brief description of the news, then distinguish who announced it, and not the other way around.
- Ask yourself, “How are people going to relate to this and will they be able to connect?”
- Make sure the first 10 words of your release are effective, as they are the most important.
- Avoid excessive use of adjectives and fancy language.
- Deal with the facts.
- Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
- Make sure you wait until you have something with enough substance to issue a release.
- Make it as easy as possible for media representatives to do their jobs.
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“I just wanted to let you know how happy I am with your distribution list. My release was sent out Friday afternoon. It is now Monday afternoon. Since then, I have given 3 interviews, set up an interview with a local paper, and been contacted by 2 major television shows who are interested in featuring my story. In total, I have had 8 solid leads, as well as increased site traffic and orders. I am getting ready to submit a second release, and start a campaign. Thank you for taking the time to talk to me on the phone, and get my release out super-quick. I am thrilled!”
Kristen Leigh Bell
President
Aromaleigh Inc.
http://www.aromaleigh.com
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