Press Releases Succeed or Fail by Their Writing
No matter what anyone says, every press release that was ever written sells something. At least the purpose of a press release is to sell. Whether it’s news for sale or a product or a service or a person, a press release is Read more »
Writing a press release can be somewhat like composing a resume in that the audience has certain expectations regarding the format, content, and delivery of the information of each. If a job applicant sends out a resume filled with spelling errors, misplaced punctuation, and wide gaps between dates of employment, he is not likely to get a call for an interview. Likewise, if a company distributes a press release replete with spelling errors, incorrect punctuation, and a missing headline, that press release Read more »
You can basically rewrite the same press release and use it for many different markets. For example, say you own a shoe store and you just opened in a new city. Your first press release can tell about Read more »
A powerful tool in any kind of writing is the expert quote. In press releases, quotes heighten credibility of the product you’re promoting. They not only add believability, direct quotes spark up a press release, driving home the pitch. Read more »
Although writing is an art, publishing is most definitely a business.
Since you are your own publisher, you are running a business – a small business, but a business nonetheless. Therefore, you must draft a business plan before you go through the process of finding a printer for your book. The business plan will Read more »
Although the author will undoubtedly disagree, there isn’t too much newsworthiness about a book being published. Realistically, if you want media to pay attention, there has to be more. WHY is your book newsworthy? Is it addressing a particular trend? Is it topical? What about your book sets it apart from the herd? Read more »
Congratulations! You finally finished the book! The hard part’s over now, right? If you’re a self-published author, the hard part is just beginning. Because you don’t have the built in publicity and promotion networks that the major publishing houses have, you will have to work extra hard to gain credibility and attention for your book. Read more »
Your company just launched a new product… you finally printed your self-published book… you hired on a new executive… They are all common topics for press releases, but are any of these actually newsworthy? Read more »
In today’s high-tech age of mass communication rapidly disseminated, just one press release is generally not enough. While you don’t want to ‘flood the market’ with repetitive information, it’s important to keep your news Read more »
There’s nothing like a familiar or profound quote to add interest and credibility to your press release. Like all good seasoning, using the right amount to add flavor but not overpower the main taste, quotes must be used sparingly – in balance with the message. For example, let’s consider some quotes right now to emphasize different points. Read more »
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