This newsletter normally focuses on such aspects as grammar, how to find your angle, etc., but today we thought we would share an excerpt from our book “How to Write Powerful Press Releases” regarding photos. We often have people ask us, “Should I send a photo with my release?” or “How do I know what is a good photo?”. The chapter “What About Photos” might help shed some light on this topic. Read more »
If you don’t have a professional distribution company or a public relations firm sending out your press releases, the next best thing could be email. The first thing you need to do is Read more »
Your business head often takes over when writing a press release. Bear in mind who’s going to read it. Hopefully, it will capture the attention of a media person, a fellow human being with feelings, hopes, dreams and interests much like yours. Facts, research and statistics are important, but remember the human element.
One thing that adds a human-interest angle to your press release is Read more »
We’ve had a large number of requests from our subscribers for information on how to put together a press kit for sending by snail mail. While our main focus at PRW is electronic distribution, there is always a place and need for good old-fashioned snail mail. Read more »
Contributed by Steven Davis
When I first started my company about 5 years ago, I didn’t think that every journalist in the southeast was going to be banging on my door for an interview just because I hung up a “yes we’re open” sign, but I was surprised to find Read more »
Although we at Press-Release-Writing.com most often recommend the one-page press release for its attention-getting efficiency, we recognize that there are times that two pages are necessary. For example, when including Read more »
You sent out the press release and included the contact information. You are listed as the spokesperson for your company—but what does that mean? And how can you be an effective one?
As a spokesperson, you represent your company. You are the human link between the media and your company. Read more »
1. What type of information should I include in my release?
Stick to the basics and avoid hype. You’ll be right on track if Read more »
At PRW, we answer your most frequently asked questions through the FAQ link on our home page. From time to time, we get additional pertinent questions from clients and our PRW free newsletter subscribers. We feature questions that cover areas that are important but not as frequently asked if we feel they are useful.
Question: What is the proper way to cite research and statistics in a press release? Read more »
Our newsletters concentrate on the many and varied angles of writing successful press releases. Since our brains are often on overload, quick summaries help to jump start our sensibilities and jog our memories. Remember those crib notes in school?
As a handy reminder of some of the most important points in press release writing, the following 12-step-summary Read more »
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