Companies post information on their Web sites that is accessible to qualified press people. This has become especially prevalent with brick and mortar companies as well as Internet companies. Many sites Read more »
Just like anything else, there are “industry standards” for press release formatting. Remember, press releases are not advertising; they are announcements to the media of newsworthy information – that also happen to promote your company.
Because a press release is not advertising, there should never be any Read more »
We’ve seen too many press releases that try so hard to be clever in the title that they just don’t make it beyond the circular file. A press release title should tell the reader what to expect. It should signal the reader the direction in which the release is going and should let the reader know what the subject is. If this sounds like a tall job for a one to two page piece of writing, it is. Remember, Read more »
Three powerful words to use in press releases are ‘free‘, ‘best‘ and ‘new.’ Plain words that everybody understands, they comprise just one syllable. Such simple words, so easy to spell and pronounce, we say. So why are they so effective? Read more »
Once you’ve taken care of the basics (contact information, headline, dateline, and body) of your press release, it’s time to put the final stamp on it with the company boilerplate.
What is a boilerplate? In the most general sense of the word, a boilerplate is Read more »
A Public Service Announcement (PSA) can be written or presented in audio or visual form. For our purposes, we’ll talk about the written script only.
Unlike a press release, a public service announcement is usually Read more »
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