What is Public Relations?
It’s everywhere these days—and the less you know about it, the harder it will be to catch up to your already PR-savvy competition. So what, exactly, is public relations? Read more »
Getting Down & Dirty With The PRW Guru
The PRW Guru has received so many great questions over the last few weeks that we couldn’t pick just one. Keep the questions coming in and look for the PRW Guru’s answer in upcoming newsletters.
My Question Is: We already sent out a press release and then some of the event details changed, how do I resend a press release, is there a certain way I should highlight the changes? Read more »
Keeping Your Existing Customers Increases Profit
Every company wants to attract new clients, but in the process often loses sight on the value of keeping existing ones. Since it usually only takes around 20% of the marketing budget to keep an existing client rather than trying to gain a new one, it’s amazing that more and more companies continue to neglect them as yesterday’s news. To attract new customers, you need to Read more »
Name-Dropping Adds Familiarity, Credibility to Press Releases
Familiarity may breed contempt in some circles but in advertising, it creates confidence. Celebrities and famous people get paid well to tout products in media ads. You see familiar faces frequently giving personal testimonials in television commercials. Not only do these well-known names and faces Read more »
The Press Release as a Sales Tool
“Commerce links all mankind in one common brotherhood of mutual dependence and interests.” James A. Garfield, 20th President of the United States, 1881.
The press release is basically a sales tool. It sells either a product or a service, a person or an event. As all good sales pitches, it attracts Read more »
Use Press Releases to Promote Your Self-Published Books
Of all the ways that press releases can be utilized as tools, from sales and service to news and announcements, press releases are often the best, if not the only avenue for self-published books. Not always, but frequently, editors, agents and publishers will not look at books Read more »
Are your Press Releases Sacrificing Trees? – Interview with Ken Fawcett of the “Gettysburg Times”
In an online interview with Ken Fawcett, Sports Editor of the “Gettysburg Times” in Pennsylvania, we asked him what percentage of press releases received does he use for publication, in some form or other. His answer was, “Less than 50 percent. Most of them Read more »
Press Release Writing Questionnaire
Trying to decide if you should take a swing at writing your own press release? While writing a press release can seem daunting, PRW is here to help. We have put together this handy questionnaire to help you organize your thoughts and ideas into a coherent outline so you can create a clear and defined angle for your release. Read more »
Ten Invaluable Tips For Proofreading Your Press Releases
One of the most important and possibly most neglected areas of press release writing is the proofreading stage. You’ve spent hours, maybe even days or weeks working on your press release, and now you’ve got one page and maybe one shot to turn some heads. Read more »
Try the One Paragraph Press Release for Power & Punch
Often we think we are hard-pressed to get all our information into the standard form one-page press release. Press releases can be longer, of course, but the one page has become the accepted and expected model. What many people don’t realize Read more »
