Public relations can be a scary concept to the uninitiated. The term conjures up images of manicured marketing specialists speed-dialing harried journalists right down to the moment a publication is “hot off the press.” Although this scenario certainly has Read more »
The press release is rarely a one-shot deal. More often, to be effective, a series of press releases need to be sent. Each week, find a new angle for your release to keep your name or your company’s name or product out there. Read more »
With the advent of technology in the workplace and tech savvy consumers, a debate has recently sparked regarding the usefulness of press releases versus a blog. Before we get into the pros and cons of each, let’s first define what exactly a press release and blog are. Read more »
As far back as the earliest ad campaign and as recently as yesterday, the pyramid rule of thumb holds true in writing press releases. Think of a pyramid, its shape, its size, and its construction. As you know, a pyramid begins Read more »
If you’re writing a press release to sell a product, don’t start off with how great the product is; start off by stating the problem that the product will solve. For example, if you’re selling a weed killer, Read more »
One of the most difficult parts of writing a press release is determining how long is too long and how short is too short. While there are no all-encompassing rules that must be followed, there are guidelines that are accepted industry wide. In reality, it all boils down Read more »
The press release is basically a sales tool, selling a product, a person or an event or any combination thereof. Often, you need to sell two or even three things at once. For example, if you’re selling a product, Read more »
Many clients feel intimidated when they must write a press release. So they come to us and ask for a ‘professional’ press release. While writing skill and experience help in the process, neither is totally essential for writing a press release. People think it’s necessary to Read more »
A popular question that many people ask is, “Where is the best place to send my press release to get the kind of response I’m looking for?” Of course, sending a press release doesn’t Read more »
We all know how important publicity is in getting out the word on our products or services. That’s why we spend money on advertising. It pays off.
But Press Releases are free and at the personal discretion of the Media persons. So you have to Read more »
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