We often hear the terms press release and news release used interchangeably. There is some confusion as to the variation in meaning. Yet there is actually Read more »
With all of the press releases that we receive every day, we’re shocked at the number that lack important contact information. We have lost count of the calls that have come in from clients wondering why Read more »
Active verbs breathe life into an otherwise dead press release. Strong verbs dance on the page and leap off the computer screen. Although there are times when passive verbs are unavoidable, shun them at all costs.
Let’s start at the basics. Read more »
This short checklist will help you to identify the main benefits of your product as well as those who would benefit by using it Read more »
What determines if the reader will want to read your press release? The title or heading is the first thing readers will see. If it interests them or catches their interest, they will read your release, or at least part of it. Read more »
The title is the first thing your readers will see, and it alone determines if they will read the rest. They most likely will not even skim the release if the title doesn’t intrigue them. So what makes an intriguing title? Read more »
Few written statements can serve as many different purposes as the mighty press release. You can use it to promote yourself or anyone else, to sell a product or service or to announce an event. You can use it to gain publicity through the media or to simply to gain the attention of the recipient. Just as a noun denotes a person, place or thing, the press release can promote a person, place or thing. Read more »
We write hundreds of press releases and we receive dozens and dozens of questions from people who are just learning to write them. Even people who write press releases regularly have questions. The pros want to improve too. Read more »
The public service announcement (PSA) is a kissing cousin of the press release. Local radio and television stations provide these free announcements as an ongoing community service, sort of like an electronic bulletin board. People often forget to take advantage of this accessible outlet for spreading the word about new services, products or developments. It’s an especially appropriate platform for community events, non-profit group activities and medical discoveries. Read more »
Whenever you sit down to write material in an effort to gain publicity and media exposure there will be many challenges. Some of these challenges you can easily overcome, while others will be more difficult or out of your control all together. In this article we will take a look at a few of these challenges and explore how you can win the reader’s attention with a professionally written press release. Read more »
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"My release got outstanding pickup by the press and drove a lot of traffic to my sites.