Press Releases Succeed or Fail by Their Writing
“In general, those who have nothing to say contrive to spend the longest time doing it.” Lowell wrote this truism eons ago in An Oriental Apologue.
Some things never change. Those wise words still pack a wallop today. Think about the monologues you must listen to daily for business purposes or just because you’re too polite to say, ‘Enough already!’ Read more »
The most important part of a press release is the heading or title because it is what determines if the reader will read it. A client requested we write a press release about his newly started pet-grooming business. Well, what can you say that’s new and exciting about pet grooming? — the way he washes the dog, the shampoo he uses, the brushes, the combs? No. That’s all mundane stuff. So we looked for the hook. What was unique about his business? What made it newsworthy? What would the reader get out of it? Read more »
Benjamin Franklin wrote, “If it doesn’t matter who gets the credit, there is no end to what can be accomplished.” That’s the way we feel about helping our readers write their press releases. We want to give you Read more »
The original purpose of a press release was to announce a piece of news. It was to tell the world, so to speak, about some breakthrough discovery, some electrifying innovation, some great new happening or event.
Media people still cling to that original purpose and for good reason; news sells newspapers. Read more »
PRW asked New York Times’ writer, Laurel Graeber, what format she preferred for press releases sent to her. She said, “I do prefer the inverted-pyramid style in press releases because I frequently am pressed for time in reading my mail. The sooner I know Read more »
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