Ten Reasons to Send a Press Release
- To promote a person, product, event or idea (hereafter referred to as ‘the product.’)
- To inform the public.
- To jump start a new business. Read more »
How to Promote Yourself with the Press Release
Many artists and performers send press releases to let potential clients know they are available for special assignments or gigs. They also benefit if a profile on them appears in the local newspaper, radio or TV station.
If you write your own, it’s best Read more »
Do it Yourself or Have the Pros Write Your Press Release?
Many companies hire public relations firms to handle their press releases and that is fine. Chances are they will be professionally written and sent to niche markets, most likely by standard mail or special courier. This is probably the most costly method. You may also have Read more »
Why Write a Press Release and How Often Do You Send One?
A press release is perhaps the most efficient, most economical way of advertising your product, person or service to a broad audience. Newspapers as well as radio and television outlets pick up press releases easily and frequently because they need news to fill their empty slots. Media outlets also need to inform and entertain their audiences. Therefore, Read more »
Use Active Verbs to Spark up Your Press Releases
Good press releases must adhere to the rules of any other writing. You write so the reader will read. Laziness in writing is settling for overused verbs that are easy but totally boring. Active verbs add sparkle to your writing, in any form. The verb “to be” is overused ‘ad nauseam.’ i.e. “I am, he is, you are, they are, we are.” Search around for quicker and slicker verbs such as: Read more »
Press Releases Add Information and Credibility to Web Sites
This article will deal with the use of press releases for the Online Press Room. The value of press releases has been reiterated over and over again in the Press-Release-Writing.com newsletter. The many tips and techniques we offer have a proven track record with professional journalists and press release writers such as those on our PRW staff.
After you distribute your press releases to the media, tack them up on your Web site for easy, accessible information for journalists who need input to write a story. Read more »
Keep Rules of Grammar and Style in Mind When Writing Press Releases
Lately, it seems everybody is breaking all kinds of rules and getting away with it. Fact is, no matter what you write, rules still apply. Grammar guidelines, such as the use of commas, have relaxed as well as have the use of newly coined words and phrases that have not made it to the dictionary yet.
Case in point, an entire vocabulary has arisen out of the technology world. Read more »
The Art of the Interview
In the last newsletter, we discussed different types of interviews to use to get good quotes for press releases. Whichever type you choose, you must first telephone to set it up. Don’t ever put the interviewee on the spot by calling and interviewing without a previous appointment, unless the subject suggests it and prefers it. When you call and speak to the subject or an assistant, Read more »
Stock Photos for Your Press Releases: How to Get Them; How to Use Them
If you’re writing a press release for your own product or business, chances are you either have photos in stock of the thing you’re promoting or you will shoot your own photos. In that case, you don’t need to worry about using stock photos for press releases.
If, however, you want to write a press release and you have neither photos nor a desire to shoot your own, stock photos are a great option. Read more »
How to Shoot Dramatic Photos for Press Releases
In the last newsletter, we discussed that the majority of media people do not want photographs included in press releases for a variety of reasons, some of which are 1.) It just adds to the paper pileup 2.) It isn’t necessary 3.) If they want photographs, they’ll ask for them.
There are three exceptions, which are Read more »
