For Harmonious Press Releases, Make Word Music

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We all know that factual information and news are the mainstays of press releases.  The ‘who, what, how, when, why’ are essential elements of any news release.  Putting your words together so that they are pleasant sounding and pleasing to the eye is an important byproduct of effective press release writing.  A melodic press release packs a powerful punch, the least important of which is that it will get read sooner.

Words can be musical without being sung.  In fact, good writing matches Read more »

Beware the Fine Line Between Substance and Snake Oil

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One of the biggest complaints we get from media people regarding press releases (not written by us) is the phony salesmanship that comes across the page.  Too much hype turns people off.

Remember the old stories about snake oil salesmen? Read more »