On a weekly basis, the PRW staff read through hundreds of press releases. While many of these are quite good, a large percentage are entirely too lengthy, too self-serving, or are simply not newsworthy. Most of the time this is due to the fact that Read more »
Writers love words and new writers are more guilty than most. It’s a fait accompli to limit your language even though you love it so much. Each word often becomes like a precious jewel to the writer. To cut even the most basic one is like cutting off a finger. One famous writer said, “I commit little murders in my studio every day.” To edit down or cut to the chase is Read more »
When writing a press release, most think that the press release needs to cater to the consumers or potential clients who may read the release. This however is not true. The press release needs to be written for Read more »
Sometimes people forget that writing a good press release requires the same high quality of writing as penning the great American novel. Granted, the length and fictitious imagination differ but the writing must be top quality. In fact, grabbing a reader’s attention with a one or two-page press release really limits the amount of time and space you have. When writing your next press release, follow the same good rules with the following check list. Read more »
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