Press Release and PR Related Reference Books

We have selected a few press release and PR related books to help you write better press releases and use the marketing power of PR more efficiently.

 

PRW Downloadable Bundle Save 50% off the cover price when you order within the next 48 hours PRW is pleased to offer special discounted rates on the bundle of downloadable versions of "How to Write Powerful Press Releases," "What To Do After Your Press Release is Distributed" and "The Collected PRW Newsletters: Best Articles from 1999-2004."  "Full of valuable tips and techniques on everything from grammar and style to distribution." - Accounting Today Magazine Regular Price $85.89, Now Only $42.00! Order Now

How To Write Powerful Press Releases Buy Now     At a time when business has slowed due to world events, this book on how to bolster yourself, your product or your service through press releases is right on target. A career journalist and media writer, author Judith Welsh has gleaned knowledge from her years of both receiving and writing press releases. She shares valuable tips and insights in the book, How to Write Powerful Press Releases... Click here to buy...

Public Relations Kit for Dummies Buy Now Whether you’re a Fortune 500 company or a small business owner, publicity affects your frontline image and your bottomline. Public Relations Kit For Dummies® is the resource for learning how to produce positive word-of-mouth that gets results for your organization. While other titles simply show the reader how to maximize PR, Public Relations Kit For Dummies® discusses how to organize and orchestrate PR from budgets, to coordinating various media, to tying into advertising and marketing campaigns. Click here to buy...

Bulletproof News Releases: Help at Last for the Publicity Deficient Buy Now "Bulletproof News Releases outlines the best methods to use to avoid the trash can, the pitfalls to expect when approaching editors, and tips on how to write news that WILL be used." Capital City Weekly, Juneau, AK "Every small business owner should read it." Click here to buy...

Value-Added Public Relations: The Secret Weapon of Integrated Marketing Buy Now From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets where other marketing communication tools fall short.  Click here to buy...

The Public Relations Writer's Handbook Buy Now The foundation for effective PR will always be great writing. Now two PR pros give step-by-step instructions for creating a wide range of winning public relations material. The authors guide readers through the ins and outs of writing speeches for the boss, pitching new products to the press, responding to unfavorable press coverage, and a wide range or other projects.  Click here to buy...

Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicist Buy Now A customer wrote: This was a new direction that my job demanded I proceed in and I was very nervous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference...  Click here to buy...

Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke Buy Now The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.  Click here to buy...