FOR IMMEDIATE RELEASE
 

CONTACT:
Ann Pittman
919-375-9268
Website: www.popabrella.com 
Email: ann@popabrella.com

New Award-winning Popabrella Protects Cameras and Aids Photographers

Zebulon, NC – April 18, 2007 – Popabrella is a brand new tool to help photographers take great photos in all types of weather conditions. No need to pour over poorly written manuals as this product is ‘a piece of cake.’ Photographers’ can pop the Popabrella on their camera in a jiffy and continue the photo shoot in teeming rain and or any other adverse weather situation including sun flares with or without tripods.

The compact Popabrella solves the problem of inclement weather as it protects all types of digital and 35 mm cameras. Popabrella also has a larger version, Probrella, which is useful for SLR and professional cameras. Whether used by the pros or amateurs, the Popabrella is for anyone who wants to take photos without ruining both the photos and the camera. It’s for anyone interested in taking photos for fun, for profit or just for the memories.

The lightweight easy-to-use Popabrella has 360 degree movement with the bonus adjustment feature that lets you slide it to the left, to the right and up and down. Its ease of use and ready-to attach versatility allows you to take better pictures in varying weather conditions. It protects not only your camera but any additional features and attachments on your camera. Also, the Popabrella has a special lining that reduces the chance of flash bounce.

The Popabrella retains the honor of being named Best Consumer Product at the Yankee Invention Expo after its launching on the market in August, 2006. The brain-storming developing mode took four years before it was ready and perfected for consumer use as it is today.

Professional Photographer Jay Gibson, said, “Last week I was on an Alaskan Cruise aboard the MS Zuiderdam. The weather was freezing rain, cold and windy. The Popabrella was a life saver. If I had two dozen in hand I could have sold everyone and taken orders.”

Customer Shirley Johnson said, “Wow, what a lot of work you did in the design of this...very thorough indeed.  I was amazed that regardless of how I tilted the umbrella, I could not get it to interfere with the lens of my camera. Very, very clever design and it fits in my backpack very nicely.”

Landscape photographer Peter McIntosh (www.mcintoshmountains.com) said, “I'm a landscape photographer, shooting mostly in the Southern Appalachians where it rains a lot… One of my favorite times to shoot is right after a rain storm. The rain may have stopped but water continues to fall from the forest canopy for hours after. With the Popabrella, this is no longer a problem. I also like to shoot close-ups of waterfalls, with lots of mist and dripping rocks. My little Popabrella is again, just the ticket.”

For more information or to order your own Popabrella, log onto: www.popabrella.com.

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