FOR IMMEDIATE RELEASE

Contact:
Renee McMichen
press@valueforward.com
Phone: 770.632.7647

Best Selling Audio How to Sell Technology Is Updated for Current Recession and Released as Value Forward Selling

Atlanta, GA- April 21, 2009 - The Value Forward Group, a worldwide CEO management consulting firm focused on business performance improvement best practices originally released the How to Sell Technology course in the recession of 2001. Designed to teach technology and professional service companies how to grow revenue using a step-by-step premeditated process, the course sold over 10,000 copies worldwide. The course author and CEO of the Value Forward Group (www.valueforward.com) has updated and re-released the course to help IT, software, and professional service companies survive and prosper during the recession of 2009.

In 2002, an editor with CIO Magazine, Jerry Gregoire, bought the original course and wrote about Paul DiModica, "If selling software and services were an Olympic sport, Paul DiModica would be tested for steroids."

"Our strategic sales and marketing methodologies continue to be successful in all economic markets but even more so in these difficult times," DiModica said. "To make corporate management spend money on IT today, you need to focus on specific buyer drivers and communication methods that induce them to see and believe your operational value and that is what the How to Sell Technology course does," DiModica added.

For additional information, please visit: www.howtoselltechnology.com

About Value Forward Group: The Value Forward Group (www.ValueForward.com) is a worldwide management consulting firm with consulting partners in five countries. Using the copyrighted Value Forward method, we integrate financial management, marketing methodology, sales process and corporate strategy and operations into one outbound revenue capture program to help companies grow. Value Forward consulting partners are former CEOs, VPs of Sales, VPs of Operations and VPs of Marketing. The Value Forward Group also publishes the world's largest strategy, sales and marketing newsletter called Value Forward BDM News (www.BDMNews.com) that is read by executives in over 110 counties.

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