How to Promote Yourself with the Press Release

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Many artists and performers send press releases to let potential clients know they are available for special assignments or gigs.  They also benefit if a profile on them appears in the local newspaper, radio or TV station.

If you write your own, it’s best to write in the third person, as it is difficult to toot your own horn without appearing arrogant.  Just write it as if you were someone else.

State your name and whatever you specialize in, whether authoring books or articles or performing at parties and shows.  If you have credits of past published works or have appeared in venues, state that.

If you have not, write what you can and will do, with enthusiasm.  Include a quote or two from a former employer or person who has knowledge of your work.

Include a unique angle, telling what makes you slightly or greatly different from the competition–why they should hire you rather than a competitor.  Include any awards or honors you have received for your work, when you are available for an interview and how they can contact you most conveniently.  A photo is an added enticement.