How to Put Together a Weekly Press Release Campaign

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The press release is rarely a one-shot deal. More often, to be effective, a series of press releases need to be sent. Each week, find a new angle for your release to keep your name or your company’s name or product out there.

For example, we did a press release announcing the release of a musician’s new album. He started getting phenomenal feedback from the press, radio and TV. The following week, we featured the news of the radio and television station coverage and when and where he would appear. Brief reminders of who and what the person or product is about should be included in each consecutive release, as a reminder. Change the wording of the repeat information and present it in a different way.

Each week, write a release following up on the media interest. When you run out of new interest, find a new aspect of your product or service and elaborate on that. Remember, keep it newsworthy to keep your name in the news.