If you’re writing a press release for your own product or business, chances are you either have photos in stock of the thing you’re promoting or you will shoot your own photos. In that case, you don’t need to worry about using stock photos for press releases.
If, however, you want to write a press release and you have neither photos nor a desire to shoot your own, stock photos are a great option. Read more »
In the last newsletter, we discussed that the majority of media people do not want photographs included in press releases for a variety of reasons, some of which are 1.) It just adds to the paper pileup 2.) It isn’t necessary 3.) If they want photographs, they’ll ask for them.
There are three exceptions, which are Read more »
With the advent of the scanner, photographs are easily scanned, copied, stored by your hard drive or printed out on your printer. More and more hard copy contains photographs, graphics and other window dressings for the written word. Yes, no matter how high tech we get, we still have to write the word, in one form or another. Read more »
“In general, those who have nothing to say contrive to spend the longest time doing it.” Lowell wrote this truism eons ago in An Oriental Apologue.
Some things never change. Those wise words still pack a wallop today. Think about the monologues you must listen to daily for business purposes or just because you’re too polite to say, ‘Enough already!’ Read more »
The most important part of a press release is the heading or title because it is what determines if the reader will read it. A client requested we write a press release about his newly started pet-grooming business. Well, what can you say that’s new and exciting about pet grooming? — the way he washes the dog, the shampoo he uses, the brushes, the combs? No. That’s all mundane stuff. So we looked for the hook. What was unique about his business? What made it newsworthy? What would the reader get out of it? Read more »
Benjamin Franklin wrote, “If it doesn’t matter who gets the credit, there is no end to what can be accomplished.” That’s the way we feel about helping our readers write their press releases. We want to give you Read more »
The original purpose of a press release was to announce a piece of news. It was to tell the world, so to speak, about some breakthrough discovery, some electrifying innovation, some great new happening or event.
Media people still cling to that original purpose and for good reason; news sells newspapers. Read more »
PRW asked New York Times’ writer, Laurel Graeber, what format she preferred for press releases sent to her. She said, “I do prefer the inverted-pyramid style in press releases because I frequently am pressed for time in reading my mail. The sooner I know Read more »
It’s everywhere these days—and the less you know about it, the harder it will be to catch up to your already PR-savvy competition. So what, exactly, is public relations? Read more »
The PRW Guru has received so many great questions over the last few weeks that we couldn’t pick just one. Keep the questions coming in and look for the PRW Guru’s answer in upcoming newsletters.
My Question Is: We already sent out a press release and then some of the event details changed, how do I resend a press release, is there a certain way I should highlight the changes? Read more »
