On a weekly basis, the PRW staff read through hundreds of press releases. While many of these are quite good, a large percentage are entirely too lengthy, too self-serving, or are simply not newsworthy. Most of the time this is due to the fact that Read more »
Writers love words and new writers are more guilty than most. It’s a fait accompli to limit your language even though you love it so much. Each word often becomes like a precious jewel to the writer. To cut even the most basic one is like cutting off a finger. One famous writer said, “I commit little murders in my studio every day.” To edit down or cut to the chase is Read more »
When writing a press release, most think that the press release needs to cater to the consumers or potential clients who may read the release. This however is not true. The press release needs to be written for Read more »
Sometimes people forget that writing a good press release requires the same high quality of writing as penning the great American novel. Granted, the length and fictitious imagination differ but the writing must be top quality. In fact, grabbing a reader’s attention with a one or two-page press release really limits the amount of time and space you have. When writing your next press release, follow the same good rules with the following check list. Read more »
We all know that factual information and news are the mainstays of press releases. The ‘who, what, how, when, why’ are essential elements of any news release. Putting your words together so that they are pleasant sounding and pleasing to the eye is an important byproduct of effective press release writing. A melodic press release packs a powerful punch, the least important of which is that it will get read sooner.
Words can be musical without being sung. In fact, good writing matches Read more »
One of the biggest complaints we get from media people regarding press releases (not written by us) is the phony salesmanship that comes across the page. Too much hype turns people off.
Remember the old stories about snake oil salesmen? Read more »
Many artists and performers send press releases to let potential clients know they are available for special assignments or gigs. They also benefit if a profile on them appears in the local newspaper, radio or TV station.
If you write your own, it’s best Read more »
Many companies hire public relations firms to handle their press releases and that is fine. Chances are they will be professionally written and sent to niche markets, most likely by standard mail or special courier. This is probably the most costly method. You may also have Read more »
A press release is perhaps the most efficient, most economical way of advertising your product, person or service to a broad audience. Newspapers as well as radio and television outlets pick up press releases easily and frequently because they need news to fill their empty slots. Media outlets also need to inform and entertain their audiences. Therefore, Read more »
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