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How to Prepare and Write Press Kits for Snail Mail

Question: What is the purpose of a press kit?
Answer: It is the framework from where we start our project with a client. Not only is it a marketing tool for the media, but also it gives us an excellent opportunity to learn as much as possible about our client's background, history and current offerings.

Question: What do you include in the kit?
Answer: Generally, we include the following:

1. A background and history piece. For example, we represent the islands of Trinidad and Tobago. We wrote a piece on Daniel De Foe's connection to the island as the author of Robinson Crusoe, the story of a mythical tropical paradise. This becomes a bit of historical background, as his visits to the islands were factual.
2. A fact sheet, which is a list of relevant, bulleted details. Since we represent many hotels, we include the details of the properties such as number of rooms, rates, style, and ambiance.
3.  We write a personality piece on some of the notable employees of the hotel such as the general manager, chef or president.
4. More and more, we are including a page of scanned slides that give 12 different views of our properties.
5. If there are niche markets of the property we are representing, we write about them. For instance, hotels that offer special packages such as corporate meetings incentives, sports related challenges and honeymoons make good stories. We represent the island of Antigua so we play up the sailing themes. Antigua is known for its terrific sailing.

Question: What are the most important qualities of a good press kit?
Answer: It should be concise and inviting and contain well-written material. A start-up press kit for a first time client may be shorter and contain less material such as the essential fact sheet and a brief description of the property. 

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THE INTERNET HAS CHANGED DRAMATICALLY!
Longer domain names & lower prices! You are no longer bound by 23 character domain names! The rules have changed in the last few weeks! Register domain names up to 67 characters in length for only $60. Check now to see what domains are available by going to:
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To read more about this go to:
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The Marketing Tip -- Longer & Cheaper Domain Names (Reprise)

As we have mentioned previously, domain names are no longer restricted to 23 characters and can go up to 67 characters long with the extension. In short, you can now get longer domain names that were previously unavailable. You can also get domains that include a great many keywords. Including keywords in your domain can significantly improve your rankings on many major search engines.

If you would like more information on this go to: http://www.accurateonline.com/register-domain-names.htm?prwn8 

Over the past few weeks we have received some specific questions we'd like to answer regarding these longer domains:

"Are longer domains better than shorter domains?"

For your main Web site, a short domain name that is easy to remember and spell is best. However, something too short that uses abbreviations may be hard to remember. Try to find a happy medium, especially for TV, radio, or standard print advertising. Evidence shows that buying a close variation of your domain name is also beneficial.  Even misspellings of your chosen name will help to catch those who don't type it in their browsers properly.

Search engines prefer domains that include the keyword that is being searched, and with this in mind, you should include a wider array of keywords in the new longer format. This will make it easier to improve your rankings.

If shorter domains are better for humans and search engines prefer longer domains, what route should I take? 

Advertise your shorter domain but submit your long domains to the search engines. Most hosting services will permit several domains to point to the same Web site. Most of the time this is a free service or can be purchased for a small fee. There's no time like the present to take advantage of this new development.

To register extended character domains go to: http://www.domian-names-registration.com