|
PRW Newsletter, December 8, 2005 -
Try the One Paragraph Press
Release for Power & Punch
In this Issue:
- Featured Article - Try
the One Paragraph Press Release for Power & Punch
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Writing &
Distribution Combo Discount
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Sponsored by Accurate
Mailing Lists
Looking to increase revenues?
Find and generate sales leads with highly targeted direct
mailing lists. Find lists for specific industries or
targeted consumer lists.
http://www.accurate-mailing-lists.com
Click Here
Try the One Paragraph
Press Release for Power & Punch
Often we think we are hard-pressed to get all our
information into the standard form one-page press release.
Press releases can be longer, of course, but the one page
has become the accepted and expected model. What many
people don't realize is that a short one paragraph press
release can be a powerful statement, both in its brevity
and in its surprise factor. Media people reaching into
their daily pile of press releases are generally surprised
when they see one paragraph on the page. Are they more
likely to read it? Probably. Who doesn't have time to read
one brief paragraph? We're not talking about a page-long
paragraph. This first paragraph, up to here, for example,
is about the common length of a paragraph, give or take a
few sentences.
The attitude that one must get one's money's worth often
prevents people from sending out press releases that seem
too short. PR people don't want to waste nice white space
on a page. If the releases are mail-outs, the price of
postage factors in. A typical question: "Why send less
when I can send more for the same price?" If the releases
are sent through e-mail, the price of the service may
discourage short releases.
Remember that media people don't necessarily want or need
to know everything about you, your product and/or your
company in order to find your release newsworthy. In fact,
they'd prefer you stick to the news item at hand and not
try to include the entire history behind it. (The facts,
M'am, strictly the facts!)
The one-paragraph press release can be used efficiently
for a number of purposes. For example, when announcing a
new product of a well-known
company: (ABC Company releases new audio software for deaf
people); when announcing a special event at a familiar
resort, store, town or any known locale: (8th Annual Snow
Shoe Shuffle returns to Vail Ski Resort); (ABC Company
stocks Viagra pill boxes for the discreet gentleman);
(Annual Christmas Tree Lighting unfolds on December 1 in
Rockefeller
Center.)
Use your imagination for the above examples and you can
see how you can elaborate in one short paragraph, while
covering the subject at hand. The next time you have news
to announce, try writing your press release in one
paragraph and see how much media action you get.
To distribute your news through PRW
click here.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
Sponsored by
BringYourPet.com
BringYourPet.com offers travelers the very best pet
friendly lodging and accommodation options in the USA and
around the world. From cabins to hotels, resorts to beach
houses, BringYourPet.com has something for everyone.
Subscribe to the FREE newsletter.
http://www.bringyourpet.com
Click Here
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Writing & Distribution Combo Discount
Need to drum up some new business and exposure? Sending
out a well written press release is the first stop. Order
our professional writing services and distribution to one
industry specific basic channel and receive a $50 discount
off your distribution cost.
Click
here and enter the following
promotional code:
PRWNL-SOW50D. Offer ends 12/22/05.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
|