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PRW Newsletter, January 3, 2006 - Keeping the Controversy in your Press Release

In this Issue:

  • Featured Article - Keeping the Controversy in your Press Release
  • 72 Hour PRW Works Bundle Special
  • PRW Introduces Brand New Book To Assist Self-Published Authors
  • PRW Discount: Writing & Distribution Combo Discount

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.


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Keeping the Controversy in your Press Release

Stolid or salacious? That is the question. If you stick to your guns and just report the facts, the boredom factor could backfire on you; if you get the bellows out and breathe a little life into the news, it might get too hot to touch—then you’re left with nothing but ashes and hot air. To make the situation even more difficult, some topics are inherently controversial and not considered politically correct. It makes a person wonder how anything gets reported!

If you find yourself in the position of writing about a hot topic that may be downright scandalous, it’s always best to err on the side of caution. Controversial topics include but are not limited to: religion, racism, lawsuits, divorces, bankruptcy, acquisitions and mergers, medical procedures such as cloning or euthanasia, and politics. This list could go on for days, since even topics like morning traffic can quickly become mired in controversy. Road rage, anyone?

When in doubt, follow the 10 guidelines below.

  1. Stick to third person perspective throughout the piece.
     
  2. Emphasize the facts, even if they are few and far between. Repeat the facts, if necessary.
     
  3. Stay away from “charged” language. Adjectives, adverbs and verbs (e.g., “irresponsible,” “hateful,” “egregious” and “decimated”) should be avoided at all cost. This type of language can turn the most factual of news releases into a slanted editorial piece.
     
  4. Do not include profane language, racial slurs, or uncomplimentary epithets—even if they’re intended to appear in a quote. If necessary, end the quote prematurely and summarize the gist of what was said in neutral language.
     
  5. If dealing with any kind of lawsuit, always be sure to have the case number on hand. In other words, make sure the suit has been filed!
     
  6. Include facts pertinent to all parties involved. The most common error with this tactic occurs when the writer states a claim with the sole intent to provide a rebuttal that will further a (biased) premise. Unfortunately, most editors will tire of the “he said, she said” approach and move on to some real news.
     
  7. Include a factual quote from a respectable source outside of the situation to lend further credibility to the news piece.
     
  8. Always obtain permission from all parties quoted in the release.
     
  9. Have responsible parties read through the press release carefully to make sure that they approve the release before it is distributed.
     
  10. When in doubt, have a disinterested third party read through the release to give you feedback.

Keep in mind that some subject matters are virtually impossible to address in a press release intended for mass distribution. Graphic updates in the pornography industry generally are not published by mainstream editors and journalists. Extreme religious claims from individuals, regardless of their merit, are often overlooked by harried media professionals. It is the press release writer’s job to assess the potential of any topic and make the news as factual—and interesting—as possible.

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72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

  • How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
  • What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
  • The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
  • Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
  • Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

To order click here: http://www.press-release-writing.com/comfiles/pages/11.shtml

Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.


 

PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

 

http://www.press-release-writing.com/comfiles/pages/7.shtml

 


Writing & Distribution Combo Discount
Need to drum up some new business and exposure? Sending out a well written press release is the first stop. Order our professional writing services and distribution to one industry specific basic channel and receive a $50 discount off your distribution cost.

Click here and enter the following promotional code: PRWNL-SOW50D. Offer ends 1/22/06.

Call toll-free: 877.362.7924 Or follow this link: http://www.press-release-writing.com/order.htm


 

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