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PRW Newsletter, January 24, 2006 -
Ten Invaluable Tips For Proofreading Your Press Releases
In this Issue:
- Featured Article - Ten
Invaluable Tips For Proofreading Your Press Releases
- PRW Introduces Brand New
Book To Assist Self-Published Authors
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Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Ten Invaluable Tips For Proofreading Your Press
Releases
One of the most important and possibly most neglected
areas of press release writing is the proofreading stage.
You've spent hours, maybe even days or weeks working on
your press release, and now you've got one page and maybe
one shot to turn some heads. If you don't spend the
necessary time in this area, you'll more than likely end
up regretting it. At PRW, we go through hundreds of press
releases a week and it's unbelievable how many times we
see blatant errors. Of course nobody's perfect, but it
sure helps to have your press release engine firing on all
pistons. Below, we have put together a checklist that we
use in-house and have found to be highly effective. We
hope that you will find it as beneficial as we do.
1. Print your document. Proofreading on the computer
screen is generally more difficult. Errors are easier to
detect on hard copy as opposed to on a monitor.
2. Read when you're most alert, whatever that time may be.
When you're tired, the odds of overlooking errors
increase.
3. Divide up your tasks. Proof once for grammatical
errors, again for spelling and punctuation, and once more
for content.
4. Have at least three people proofread your work. Being
close to a project makes you more likely to skim over
errors. Everyone has different strengths and will more
than likely find different errors.
5. Read your writing out loud. This helps to identify
errors that you might miss if you just read silently to
yourself.
6. Place a blank sheet of paper just below the line you
are proofreading and move your finger along under each
word. This keeps your eyes from wandering to the text
below.
7. When marking the document, try using proofreader marks.
You can download authentic proofreader marks on the PRW
Web site at:
http://www.press-release-writing.com/resources/proofreadersmarks.pdf
If you're not sure of the proofreader mark for a specific
correction, simply write out the change you want to make.
Be specific about your corrections; do not just circle the
errors. A yellow highlighter pen may also come in handy.
8. Read your document backwards one final time, beginning
from the bottom. This helps disconnect your mind from the
content and focus on the individual words.
9. After you make final corrections, make sure to proof
the revised document. Verify that all the corrections have
been made.
10. Pass it around one more time. It's amazing that even
after going through all these steps, someone will usually
find a mistake.
*NOTE: If you still feel like you need some outside help,
or simply don't have the time or energy to proofread your
press releases, PRW offers a proofing service that is
quick, affordable and fairly painless. You can view
details here:
http://www.press-release-writing.com/options-proof.htm.
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click here.
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distribute your news through PRW click
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toll-free: 800.990.5545
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW Newsletter.
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