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As a handy reminder of some of the most important points in press release writing, the following 12-step summary can be printed out and posted on your computer or your wall or anywhere you can access it easily.

1. Keep the length a maximum of one page unless absolutely necessary.

2. Tell about your products or services in one or two clear sentences.

3. Create an angle of interest.

4. Attract your reader with your title.

5. Use active verbs to enliven your release.

6. Follow rules of grammar and style as you would for any piece of writing.

7. Use timely information, preferably related to current events or trends.

8. Make every word count and count every word.

9. Make sure your releases get broad coverage with national and regional
publications, radio and television stations, Internet publications, and all potential clients.

10. Include ample contact information: name, address, phone, after-hours phone, fax, email, Web site.

11. Deal with the facts; avoid fluff.

12. Avoid excessive use of adjectives, adverbs and fancy language.

If you would prefer to have these and other great press release writing tips in printable form, please click here. Simply click on the hyperlink and your download will begin. Writing professional press releases has never been easier.

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The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

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• The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
• Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
• Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

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PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

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