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Checklist for Announcing A New Product

This short checklist will help you to identify the main benefits of your product as well as those who would benefit by using it

1. Describe the specific selling features of your product.

2. Tell the reader the types of customers who could benefit from your product and how your product meets their needs.

3. Explain specifically how customers will benefit from your product.

When you've implemented these steps, try out your statements by reading them out loud to people in your office, who are not familiar with the product or not too close to the project. Once you've done this, ask if they can explain what the product does and who should use it. If they are able to do this, you should be ready to talk with the press. If not, you may need to re-work your material.

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72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

• How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
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• The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
• Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
• Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

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PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

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