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PRW Newsletter, April 13, 2006 -
Creating a Press-Friendly Web Site Through Press Rooms and
Search Engine Optimization
In this Issue:
- Featured Article -
Creating a Press-Friendly Web Site Through Press Rooms
and Search Engine Optimization
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Free
Clipping Report
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
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Creating a Press-Friendly Web Site Through Press Rooms and
Search Engine Optimization
Your companys Web site isnt just for your customers.
Remember that interested media may be stopping by to
research your company, product, or recent news. If theyve
taken the time to come to your Web site, make sure that
they dont have to do much work once they get there. In
fact, keep them coming back time and again by doing all
the work for them. Create a press room where all your
current and past press releases are posted for quick, easy
access.
You may need to examine your Web site positioning
strategies. Can journalists and customers even find your Web site?
Always include your Web address on all press releases,
business cards, email signatures, and other forms of
advertisement. Register all applicable names for your
companys Web site. For example, Barnes and Noble has
registered BN.com, barnesandnoble.com, book.com, books.com,
and probably many more. Either way, both customers and
media will have an easy time finding their Web site.
Also make
sure that your webmaster has chosen the best words for
Meta tags on your Web pages. Meta tags are hidden HTML
code that provide information to visiting search engine
spiders.
Optimizing your Web site and press releases and then submitting
these pages to as many search engines as your budget
permits is crucial to your rankings in the search engines.
Web sites should follow the KISS rule (Keep it Simple
Stupid). Especially if you dont have tons of money to
develop your Web site, simple is most certainly best. Once
on your homepage, anyone should be able to clearly surmise
your companys name, service or product, and locate the
easy-to-use navigation menu. On this menu should be an
option for the press such as Press Room, Media Kit, Your
Company In the News, etc.
What should be in a press room:
- Online media clips about your company or product
- Scanned images of any media clips not on the
Internet with contact information (you can type the text
if the scanned image isnt readable)
- Press releases from your company in chronological
order with the most recent first
- Detailed contact information including who to speak
to on what specific topics
- Product/service information, history, and
descriptions
- Success stories or testimonials
- Study or survey results
- Calendar of events
- Important links to other research relating to your
company or product
- Links to pertinent industry organizations
(particularly if you are a member in good standing) or
industry analyst
- Any useful company memos or executive biographies
- Downloadable pictures such as your logo,
product photos, and executive photos
- Downloadable video clips
- Guest book to sign up for future press releases from
your company
- Form for media to request a media sample product for
review
Keep your media page up-to-date. If your most recent
media clipping or press release is more than 6 months old,
its time to focus on some new PR strategies. Journalists
are always in need of timely information.
If you need assistance setting up an online press room,
PRW can help. Through the
Press Room Creation &
Search Engine Optimization service, PRW can create,
optimize and submit your press releases to the top search
engines. Click
here for more information.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Free Clipping Report
For a limited time only, when
you order distribution to 1 or more of our
basic industry specific channels, PRW will include a FREE
clipping report to your order, a $99 value.
(NOTE: Clipping reports are only a sample representation
of some online media outlets which posted your press
release. Tracking of offline media such as newspapers,
magazines, trade pubs, radio and television are not
included.)
Click
here and enter the following promotional code:
PRWNLCF. Offer ends 4/30/06.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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