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PRW Newsletter, May 16, 2006 -
Cut to the Chase
In this Issue:
- Featured Article - Cut
to the Chase
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
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Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
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Cut to the Chase
Writers love words and new writers are more guilty than
most. It's a fait accompli to limit your language even
though you love it so much. Each word often becomes like a
precious jewel to the writer. To cut even the most basic
one is like cutting off a finger. One famous writer said,
"I commit little murders in my studio every day." To edit
down or cut to the chase is a difficult task because it's
harder to state your point in fewer words. Consequently,
when a first press release bursts forth on a formerly
blank sheet, it invariably becomes like our first love. We
can't bear to give up a word of it.
Get real. It's your job to go over each word scrupulously
to determine if it's really necessary. To do this, read
aloud to a friend or to yourself. You'll feel rhythms and
identify rifts as your tongue stumbles over awkward
phrasings. You'll know when a sentence leaves you out of
breath before you reach the period that it is too long. If
hearing your words read back to you by a friend or
colleague begins to sound tedious, you'll know the reader
will feel that way too. You must identify which words
started beating around the bush and cut those little
monsters out.
Imagine yourself a golfer. Your aim, as you review each
sentence, is the main point you want your words to make,
and your aim is to drive that ball down the fairway
towards the green or target without veering off the
course. If your words veer off to the water, you've lost
the ball and your aim. If your point wavers toward the
trees, your target is beyond your possibility. Whether the
target is two feet away or two hundred, your aim mustn't
waiver. Excess words in your sentence are like a slice in
your stroke, making the ball go off course. So rather than
approach your press release with the idea of a certain
number of words, concentrate instead on the objective of
each sentence soaring straight toward that flag on the
green. Make each word a hole in one!
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Add A Second Channel For Only $50
For a limited time only, when
you order distribution to 1 of our
basic industry specific channels, you can add a second
industry specific channel for only $50 - a 50% savings.
Click
here and enter the following promotional code:
PRWNL-AC50. Offer ends 6/15/06.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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