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PRW Newsletter, June 13, 2006 -
What Makes a
Press Release Newsworthy?
In this Issue:
- Featured Article - What
Makes a Press Release Newsworthy?
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
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What Makes a Press Release
Newsworthy?
Your company just launched a new product… you finally
printed your self-published book… you hired on a new
executive… They are all common topics for press releases,
but are any of these actually newsworthy?
Unfortunately, there are few clear-cut answers. The media is
not only a subjective business, but a fickle one too.
However, there are steps you can take to help hedge your
bets.
- Explain how your event affects other people,
customers, companies, local area, nation, or the world.
Your company launching a new product is great to you, but
what about other people?
- Use the press release to explain how your company’s
new service is reacting to or on the forefront of an
overall industry trend. Also mention if this new
development is going to alter the way your particular
industry does business.
- Are there newsworthy people involved in your company’s
event? Magazines have long known that famous faces sell
magazines. Do you have a saleable person involved? Even if
it’s just a local celebrity, name and face recognition can
go a long way.
- Does your new book release address a recent political
event? Can you provide a fresh look at a newsworthy topic?
Making yourself an expert will definitely get you more
interviews and appearances.
- Are you promoting or advocating for a cause? Do you
contribute a percentage of the profits to a charity? Does
your company sponsor a fundraising event? This is almost
always a newsworthy tie-in.
- How will this new executive effect the bottom-line for
stockholders? Did the merger, restructuring, or consultant
streamline your company resulting in a higher profit
margin? Explain what this means to the general investors,
financial professionals, and company stockholders.
Basically, you have to think past the end of your nose.
Why does your company news matter to the outside world?
Although some journalists will certainly connect the dots on
their own, it’s best to cut to the chase and do it for them.
Remember that although the ultimate goal is to get promotion
for your company, you also have to give the journalists the
story angles that they need for their readers, viewers, and
listeners.
If all you send out is an advertisement in the format of a
press release, you will get a call from the sales department
at the newspaper asking if you would like to take out an ad.
You likely will not get a call from the journalist looking
to write a story.
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Add A Second Channel For Only $50
For a limited time only, when
you order distribution to 1 of our
basic industry specific channels, you can add a second
industry specific channel for only $50 - a 50% savings.
Click
here and enter the following promotional code:
PRWNL-AC50. Offer ends 6/15/06.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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