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PRW Newsletter, June 13, 2006 - What Makes a Press Release Newsworthy?

In this Issue:

  • Featured Article - What Makes a Press Release Newsworthy?
  • 72 Hour PRW Works Bundle Special
  • PRW Introduces Brand New Book To Assist Self-Published Authors
  • PRW Discount: Add A Second Channel For Only $50

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.


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What Makes a Press Release Newsworthy?

Your company just launched a new product… you finally printed your self-published book… you hired on a new executive… They are all common topics for press releases, but are any of these actually newsworthy?

Unfortunately, there are few clear-cut answers. The media is not only a subjective business, but a fickle one too. However, there are steps you can take to help hedge your bets.

  • Explain how your event affects other people, customers, companies, local area, nation, or the world. Your company launching a new product is great to you, but what about other people?
     
  • Use the press release to explain how your company’s new service is reacting to or on the forefront of an overall industry trend. Also mention if this new development is going to alter the way your particular industry does business.
     
  • Are there newsworthy people involved in your company’s event? Magazines have long known that famous faces sell magazines. Do you have a saleable person involved? Even if it’s just a local celebrity, name and face recognition can go a long way.
     
  • Does your new book release address a recent political event? Can you provide a fresh look at a newsworthy topic? Making yourself an expert will definitely get you more interviews and appearances.
     
  • Are you promoting or advocating for a cause? Do you contribute a percentage of the profits to a charity? Does your company sponsor a fundraising event? This is almost always a newsworthy tie-in.
     
  • How will this new executive effect the bottom-line for stockholders? Did the merger, restructuring, or consultant streamline your company resulting in a higher profit margin? Explain what this means to the general investors, financial professionals, and company stockholders.

Basically, you have to think past the end of your nose. Why does your company news matter to the outside world? Although some journalists will certainly connect the dots on their own, it’s best to cut to the chase and do it for them.

Remember that although the ultimate goal is to get promotion for your company, you also have to give the journalists the story angles that they need for their readers, viewers, and listeners.

If all you send out is an advertisement in the format of a press release, you will get a call from the sales department at the newspaper asking if you would like to take out an ad. You likely will not get a call from the journalist looking to write a story.

Click here to distribute your press releases through Press-Release-Writing.com.


 

To distribute your news through PRW click here or call us toll-free: 877.362.7924

 


72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

  • How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
  • What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
  • The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
  • Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
  • Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

To order click here: http://www.press-release-writing.com/comfiles/pages/11.shtml

Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.


 

PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

 

http://www.press-release-writing.com/comfiles/pages/7.shtml

 


Add A Second Channel For Only $50

 

For a limited time only, when you order distribution to 1 of our basic industry specific channels, you can add a second industry specific channel for only $50 - a 50% savings.

Click here and enter the following promotional code: PRWNL-AC50. Offer ends 6/15/06.

Call toll-free: 877.362.7924 Or follow this link: http://www.press-release-writing.com/order.htm


 

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