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PRW Newsletter, August 8, 2006 -
Why Unbiased Press Releases Work
In this Issue:
- Featured Article - Why
Unbiased Press Releases Work
- PRW Introduces Brand New
Book To Assist Self-Published Authors
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Why Unbiased Press Releases Work
When writing a press release,
most think that the press release needs to cater to the
consumers or potential clients who may read the release.
This however is not true. The press release needs to be
written for the media professionals who will initially
receive the press release. Why? Quite simply this is
because if the media is not interested in your news, they
are not going to pick up and use your press release in
their publication in the first place. Therefore, your
first goal should be to write the press release the way
the media wants it unbiased and full of facts.
How can you accomplish this?
- Write the press release
in a completely objective, journalistic style as if a
third-party reporter wrote it. Avoid using phrases such
as I, or We unless they are used as part of a quote.
- The press release should
be well written, engaging, and grammatically correct.
- Do not fill your press
release with unnecessary fluff that will waste their
time.
- Be concise and always
follow industry standards when writing and formatting
your press release.
- Although it is likely
the press release may not be published in its entirety,
make sure that it could stand on its own if a
publication decided to do so.
- Be truthful. If you
misrepresent yourself, your product, or any information
in a press release even once you risk losing your
reputation and trust with the media. They will not be
too keen on printing anything you have to say in the
future. Trust especially with the media is hard to
get and easy to lose.
- Whenever possible try to
tie in your press release to current hot topics and
headlines. If there is a hot story going on, journalists
will be clamoring for any new or interesting angles on
the topic.
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distribute your news through PRW click
here or call us
toll-free: 800.990.5545
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW Newsletter.
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