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PRW Newsletter, October 3, 2006 -
Keep it Relevant
In this Issue:
- Featured Article - Keep
it Relevant
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
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Keep it Relevant
In conducting a series of interviews with editors and
journalists across the country, we asked the question: What
single factor influences you most in choosing which press
releases you read? The responses were overwhelmingly slanted
to one thing: "Keep it relevant." To quote Barnaby Feder of
The New York Times who perhaps said it best, "Whether it's
related to something I'm covering is the biggest influence.
I'll read a bad release that's relevant before reading
something well written but misdirected."
Maybe those old English teacher rules don't hold as much
water in today's media pool. While Mr. Feder is certainly
not advocating producing sloppy copy with misspelled words
and grammatical glitches in press releases, he is
emphasizing the importance of sending the right material to
the right media people.
Unless you use a professional press release distribution
company, you need to be vigilant about sending your press
releases to the proper markets. To send a new product press
release announcing a pill for motion sickness to a technical
editor of a business newspaper is a plain waste of time,
yours and the media person's. To send such a release to a
travel editor would be a much wiser choice. Lots of motion
is involved in travel such as on cruise ships, airplanes,
trains, buses and cars so this would be 'relevant' to a
travel editor, columnist or writer.
You could send the "Gettysburg Address" to a history
columnist and it might get used. But send it to a food
editor and it'll hit the trashcan faster than you can say
Abe Lincoln. Send a new investor tool kit announcement to a
business editor, it may or may not get used depending upon
how it's written, chances are, though, it will at least get
read. Send the same press release to a medical editor, and
unless it involves some new innovative medication or tool,
it will also end up in the circular file, in a heartbeat.
The bottom line is that all press releases should be well
written to have a fair chance at getting media attention.
But as Mr. Feder says, unless it's something he is covering,
he's not interested, no matter how well written it is.
Remember to write your press releases to a specific market
and then send it only to that market. This will increase
your chances of getting it read. The next time you write a
press release, post a sticky note on your monitor that
reads, "Keep it relevant."
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Add A Second Channel For Only $50
For a limited time only, when
you order distribution to 1 of our
basic industry specific channels, you can add a second
industry specific channel for only $50 - a 50% savings.
Click
here and enter the following promotional code:
PRWNL-AC50. Offer ends 10/31/06.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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