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PRW Newsletter, October 3, 2006 - Keep it Relevant

In this Issue:

  • Featured Article - Keep it Relevant
  • 72 Hour PRW Works Bundle Special
  • PRW Introduces Brand New Book To Assist Self-Published Authors
  • PRW Discount: Add A Second Channel For Only $50

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.


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Keep it Relevant

In conducting a series of interviews with editors and journalists across the country, we asked the question: What single factor influences you most in choosing which press releases you read? The responses were overwhelmingly slanted to one thing: "Keep it relevant." To quote Barnaby Feder of The New York Times who perhaps said it best, "Whether it's related to something I'm covering is the biggest influence. I'll read a bad release that's relevant before reading something well written but misdirected."

Maybe those old English teacher rules don't hold as much water in today's media pool. While Mr. Feder is certainly not advocating producing sloppy copy with misspelled words and grammatical glitches in press releases, he is emphasizing the importance of sending the right material to the right media people.

Unless you use a professional press release distribution company, you need to be vigilant about sending your press releases to the proper markets. To send a new product press release announcing a pill for motion sickness to a technical editor of a business newspaper is a plain waste of time, yours and the media person's. To send such a release to a travel editor would be a much wiser choice. Lots of motion is involved in travel such as on cruise ships, airplanes, trains, buses and cars so this would be 'relevant' to a travel editor, columnist or writer.

You could send the "Gettysburg Address" to a history columnist and it might get used. But send it to a food editor and it'll hit the trashcan faster than you can say Abe Lincoln. Send a new investor tool kit announcement to a business editor, it may or may not get used depending upon how it's written, chances are, though, it will at least get read. Send the same press release to a medical editor, and unless it involves some new innovative medication or tool, it will also end up in the circular file, in a heartbeat.

The bottom line is that all press releases should be well written to have a fair chance at getting media attention. But as Mr. Feder says, unless it's something he is covering, he's not interested, no matter how well written it is.

Remember to write your press releases to a specific market and then send it only to that market. This will increase your chances of getting it read. The next time you write a press release, post a sticky note on your monitor that reads, "Keep it relevant."

Click here to distribute your press releases through Press-Release-Writing.com.


 

To distribute your news through PRW click here or call us toll-free: 877.362.7924

 


72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

  • How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
  • What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
  • The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
  • Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
  • Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

To order click here: http://www.press-release-writing.com/comfiles/pages/11.shtml

Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.


 

PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

 

http://www.press-release-writing.com/comfiles/pages/7.shtml

 


Add A Second Channel For Only $50

 

For a limited time only, when you order distribution to 1 of our basic industry specific channels, you can add a second industry specific channel for only $50 - a 50% savings.

Click here and enter the following promotional code: PRWNL-AC50. Offer ends 10/31/06.

Call toll-free: 877.362.7924 Or follow this link: http://www.press-release-writing.com/order.htm


 

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