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PRW Newsletter, October 25, 2006 -
How to Write Intra-Company
Happenings with Broad Media Appeal
In this Issue:
- Featured Article - How
to Write Intra-Company Happenings with Broad Media
Appeal
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
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How to Write Intra-Company
Happenings with Broad Media Appeal
If you have ever sifted
through a pile of someone else’s vacation photographs or
watched home videos of other people whom you do not know
well, you can certainly appreciate the fact that what may
be a treasured memory or experience to one person may in
fact be an evening of torture for someone else.
Unfortunately, press releases announcing your companies’
goings-on can have the same undesirable effect on its
recipients.
Unlike traditional advertising, where you pay a
publication or journal for guaranteed space, press
releases require you have to win over the media first
before you can even hope to get your message out to the
public. What is the best way to do this?
Your headline has to grab the attention of the reader. A
headline like “XYZ Company Announces New President” may
not garner very much attention, unless of course the
company is a household name known worldwide. So, what kind
of headline can be effective? Certainly, you will want to
overview the content of the press release, but add a
little flair to it. Keep it short, but create a little
mystery that will entice the reader to read the entire
press release.
With your first paragraph, make sure your press release
answers who, what, when, why, and how. Explain why your
company’s information is relevant to the editor’s
readership or listeners. The remainder of the press
release can then be used to detail your company as a
whole; what services or product you offer, your
involvement in local or national organizations and groups,
and your company mission statement or boiler plate.
What specifically might you want to include in press
releases pertaining to company announcements?
- If your press release
announces the appointment of a new board member or CEO,
a brief profile on the newly appointed individual,
detailing his/her background and experience should be
included. You may even want to include a statement from
the selection committee member or chairman describing
why this particular individual was chosen for the
position and what responsibilities the new appointee
will handle.
- If your press release is
about the opening of a brand new company, focus on how
the opening and new job creation will help to spur the
local economy of the city or state.
- If your company has won
an award or been recognized for it efforts in the
community or nation, play up on the hard work that went
into the accomplishment. Bringing a human-interest angle
into the press release can help readers to create a more
personal union with your company.
- Announcing a new product
or service can be tricky. While you probably want to
shout from the rooftops how great your product is, a
press release needs to be kept strictly factual. Lose
the fluff and hype and do not try to ‘sell, sell, sell.’
Explain how the product will benefit people personally.
Detail the problems it will solve.
Finally, remember that a press
release should not be used as a company newsletter. When
you take on a press release writing project making such
company announcements, it is your responsibility to make
sure that your press release appeals to more than just
company employees.
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
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Order within the next 72 hours to take advantage of our 50%
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Call toll-free: 877.362.7924 Or follow this link:
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Click
here if you missed the past issues of the PRW
Newsletter.
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