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How Often Should You Send Press Releases?

In today's high-tech age of mass communication rapidly disseminated, just one press release is generally not enough. While you don't want to 'flood the market' with repetitive information, it's important to keep your news on the forefront of media attention. In the many requests we've had to distribute press releases for businesses, small and large, we have found that once a week is a good barometer to measure the media interest. This is not to recommend sending the same information every week. You send a press release once a week with a new piece of news or a new angle to your product or business. Every improvement you make to your product is essentially news to the public. Each addition or change to your product is news. Couch it in interesting terms and angle it for media interest, and you have your name in print on a regular basis, an ideal situation for any business hoping to draw clients or customers.

Putting Together A Weekly Campaign

Each week, find a new angle for your release to keep your name or your company's name or product out there. For example, we did a press release announcing the release of a musician's new album. He started getting phenomenal feedback from the press, radio and TV. The following week, we featured the news of the radio and television station coverage and when and where he would appear. Brief reminders of who and what the person or product is about should be included in each consecutive release, as a reminder. Change the wording of the repeat information and present it in a different way. Each week, write a release following up on the media interest. When you run out of new interest, find a new aspect of your product or service and elaborate on that. Remember, keep it newsworthy to keep your name in the news.

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72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

• How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
• What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
• The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
• Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
• Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

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Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.

PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

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