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PRW Newsletter, January 3, 2007 -
Getting a Grip on Grammar
In this Issue:
- Featured Article -
Getting a Grip on Grammar
- How to Write Powerful
Press Releases - Book From Press-Release-Writing.com
- PRW Introduces Brand New
Book To Assist Self-Published Authors
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Getting a Grip on Grammar
Even professional press
release writers occasionally need to brush up on the
basics. Whether you write one press release a day or one
press release a year, you may struggle with everything
from reciprocal pronouns to collective plurals to
vernacular that sounds fine but is grammatically
incorrect. In an effort to help our readers get a grip on
the basics of writing, in this article we will provide
answers to some of the most frequently asked grammatical
questions that weve encountered in the past year.
Q: When are "state" and "federal" capitalized?
A: State and Federal are capitalized when they exist as
part of a proper name such as Federal Reserve Bank;
however, state law is not a proper name, so it is not
capitalized.
Q: Ive heard the terms biweekly and semiweekly used
interchangeably. Are they really synonyms?
A: A bimonthly appointment occurs once every two months. A
semimonthly appointment occurs twice a month. If youre a
gardener, it will be easier to remember the difference
between bi and semi just think of the term
biennial and itll be a cinch to remember.
Q: How do I use the abbreviations "e.g." and "i.e."?
A: The abbreviation e.g. stands for exempli gratia,
which means for example. The abbreviation i.e. stands
for id est, which means that is. These terms are not
interchangeable.
Example 1: There were many different types of plants for
sale at the nursery (e.g., hostas, marigolds, azaleas, and
gardenias).
Example 2: It can be particularly difficult to pack
clothing for springtime vacations; i.e., if you pack only
shorts and sandals the weather is likely to be cold.
Q: When is a comma used before the conjunction "and"?
A: A comma should be used before coordinating conjunctions
(e.g., and, but, or) to join closely related sentences. A
comma is optional, but recommended, with and before the
last item in a series of three or more items. In most of
their other roles as joiners (aside from joining
independent clauses), coordinating conjunctions can join
two sentence elements without the help of a comma.
Q: How do I know when to use capitol (with an o) versus
capital (with an a)?
A: Capitol is always a building. Cities and all other
uses are spelled with an A in the last syllable.
Q: How do I know when to use "than" versus "then"?
A: Than is a conjunction used in comparisons; then is
an adverb indicating time.
Example 1: I am older than he is.
Example 2: I will pick up the kids and then go to the
store.
Q: I can never remember the difference between
compliment and complement. Please explain.
A: A compliment is an expression of praise, respect, or
good regard (e.g., You are so talented!) Also, something
that is given at no cost is complimentary, such as a
complimentary box of tea with the purchase of a tea set.
The simplest definition of complement is something that
completes, perfects, or makes up a whole. There are
other, more complicated, definitions having to do with
chromosomes and proteins in addition to the definition
pertaining to colors on a color wheelthese are not used
as often in everyday writing.
Q: What is the difference between elicit and illicit?
A: Elicit is a verb meaning to draw out, to bring
forth; to arrive at. A question elicits a response.
Illicit is an adjective meaning unlawful. A criminal
engages in illicit behaviors.
Q: Ive recently found another spelling for the word
stationaryis it correct to spell it stationery?
A: Actually, youve discovered an entirely different word.
Stationary refers to something that is standing still.
Stationery refers to paper that is used for
correspondence.
Q: How do I use its and its correctly?
A: Its is a possessive form of it. Its is a
contraction of either it is (present tense) or it has
(past tense).
Example 1: Weve drained its battery.
Example 2: Its raining cats and dogs today.
Q: Whats the difference between their, they're, or
there?
A: Theyre is a contraction of they are; their is a
possessive form of they; and there has many uses the
most common of which refer to a place, going toward a
place, or at that place or moment.
Example 1: Theyre back again!
Example 2: It is their house.
Example 3: Put it there so we can find it again.
Q: I was taught a mnemonic many years ago (the principal
is my pal) to remember the difference between principal
and principle. Since then, Ive been learned that
principal refers to many things. Please elaborate.
A: Principal is an adjective or noun that refers to
someone or something that is highest in rank, importance,
worth, or degree. For example, a principal is the person
highest in rank or importance at a school. However,
homeowners will be very familiar with the term principal
as it refers to the amount that is borrowedcertainly the
most important and (hopefully) the most substantial amount
to be repaid. Principle may only be used as a noun, and
refers to a basic truth, law or doctrine.
Q: Affect and effect always confuse me. Whats the
difference?
A: Affect is a transitive verb (an action verb that
requires a direct object) and means to have an effect
on, to act on the emotions of, or to attack. It can
also be a noun when it refers to a feeling or emotion.
Effect is a noun or a verb and has many meanings: a
result or an influence; a scientific law or hypothesis; an
advantage; a basic meaning of something; transferable
goods.
Example 1: The unexpected promotion affected her lifestyle
in many ways.
Example 2: Georges wife was perturbed by his depressed
affect after the death of their cat.
Example 3: The effects of the tsunami disaster in
Indonesia will be felt for many decades to come.
Example 4: We learned about the Coriolis effect in physics
class today.
Example 5: He said something to the effect of, Go away,
Jane, Im better off alone.
Example 6: Settlement Meetings have one purpose - to
effect a settlement of the
outstanding legal issues involving the clients.
Q: Why should writers proofread their documents when
computer spell checkers can do all the work?
A: Computer grammar and spell checkers pick up on many
errors; however, they are not perfect. In some cases, a
word may be spelled correctly but is used in the wrong
context. In other cases, very complicated sentences with
multiple clauses may confuse the spell check program and
may register as a sentence fragment. It is always best to
proofread your work even after you have run the spell
check program. Even better, have a coworker or friend
proofread the text again for you!
To
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toll-free: 800.990.5545
Now offered by Press-Release-Writing.com
How to Write Powerful Press Releases
Divided into sections, the book covers the art and craft
of writing press releases from beginning to end. It covers
every aspect of constructing the press release and leads the
reader through the process, emphasizing the many angles and
subtleties inherent in a successful press release.
Sections of the book are divided into such subjects as
technique, sales tools, rules of grammar and style, how
often to send a press release and what to avoid, how to
incorporate expert interviews and how to make them
newsworthy. The book adds new meaning to the word press
release as it plumbs and combs its depth and breadth.
Available in downloadable PDF format or hardcopy.
To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW Newsletter.
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