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PRW Newsletter, January 30, 2007 -
Develop a Media
Strategy to go with Your Business Plan
In this Issue:
- Featured Article -
Lose The Hype, Keep The Substance
- How to Write Powerful
Press Releases - Book From Press-Release-Writing.com
- 72 Hour PRW Works Bundle
Special
- PRW Introduces Brand New
Book To Assist Self-Published Authors
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Lose The Hype, Keep The
Substance
Hocus Pocus; wave that magic wand and everything you say
will be believed by the media. Not! Razzle Dazzle 'em with
ten-carat words and gold nugget adverbs. Add some super hype
like whipped cream smeared over the whole piece of cake and
you will be the pr writer who hits the circular file first!
(Translation: trash bin) Maybe hype works in Hollywood
films, but remember, that's show biz. Press release writing
needs to be subtler while still retaining the excitement.
Carefully written press releases do not need to be dull but
neither do they require a lot of hype. Excessive gushing
turns media people off. What constitutes gushing in press
releases? A bevy of adverbs and adjectives describing said
product, idea or business. For example: the 'fabulous,'
'shiny quality of the material makes it 'irresistible.'
Instead, describe without fanfare: "The material shimmers
like moonlight, casting a glow on the wearer." What's the
difference? You find no adverbs or adjectives in the latter
sentence yet it paints a vivid picture. Try using active
verbs as in the above example: shimmers, casts. Active verbs
alleviate the necessity for adverbs. Active nouns
(moonlight, glow) eliminate the need for adjectives.
Let's try another example. You're doing a press release on a
new book. You write, "The book is exciting, thrilling and
interesting." All are adjectives describing the book. It
sounds like overused overkill. Instead, notice the
difference in the way the following description makes you
feel. "The book made me feel as if I were riding a roller
coaster. Each bump and dive threw me for a loop. At the end,
I felt cheated to lose that high." The difference is the
lack of superfluous adjectives and adverbs. Instead, the
description elicited a response that would make you want to
read the book.
If you force yourself to describe your product using no
adverbs or adjectives, you will be surprised that it comes
out much fresher and more convincing. This, after all, is
what press release writing is all about. Try writing your
next press release without adverbs or adjectives and see
what happens.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
Now offered by Press-Release-Writing.com
How to Write Powerful Press Releases
Divided into sections, the book covers the art and craft
of writing press releases from beginning to end. It covers
every aspect of constructing the press release and leads the
reader through the process, emphasizing the many angles and
subtleties inherent in a successful press release.
Sections of the book are divided into such subjects as
technique, sales tools, rules of grammar and style, how
often to send a press release and what to avoid, how to
incorporate expert interviews and how to make them
newsworthy. The book adds new meaning to the word press
release as it plumbs and combs its depth and breadth.
Available in downloadable PDF format or hardcopy.
To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Click
here if you missed the past issues of the PRW
Newsletter.
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