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PRW Newsletter, February 20, 2007 -
Tips from an Expert for Writing Press Releases that Work
In this Issue:
- Featured Article - Tips
from an Expert for Writing Press Releases that Work
- How to Write Powerful
Press Releases - Book From Press-Release-Writing.com
- PRW Introduces Brand New
Book To Assist Self-Published Authors
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Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Tips from an Expert for
Writing Press Releases that Work
Since the purpose of this newsletter is to help you write
successful press releases, we will share techniques that we
and other communication experts have learned through
experience. While there is no set formula to write a press
release, there are basic guidelines that point the way to
more successful press releases.
In this edition of the PRW Newsletter we will revisit an
interview with expert Jennifer de la Cruz, Director of
Public Relations, Carnival Cruise Lines, the world's largest
cruise line. Carnival is the leader in the contemporary
market of the cruise industry. As you would expect, Ms. de
la Cruz has written thousands of successful press releases.
Question: In your opinion, what is the one thing that
really separates the good press releases from the mediocre
ones?
Answer: The news value of the release combined with a
unique angle.
Question: How long do you feel a press release
should be?
Answer: One to two pages.
Question: The current wisdom seems to be that if it
can't be said in one page, it's not a good press release. Do
you concur with that?
Answer: Basically, I like to stick to one to two
pages except in rare instances. Most editors and journalists
are inundated with press releases on a daily basis and have
limited time. If there is extensive information that must be
presented in the release, however, it can be longer.
Question: As most editors are extremely busy, how far
into the press release do you actually read before you feel
it's something that may be of interest?
Answer: I read the title and first paragraph.
Question: If you like what you read, how do you
prefer to get in touch with the contact person?
Answer: I like e-mail. It's less intrusive. It's fast
and takes just a moment to respond. If it's a first contact
or cold call, I use e-mail. Telephone calls are generally
unwanted. If you listen to the voice mail of most editors
and journalists, what it basically says is, 'If you're a
public relations person, go away.' If it's somebody I deal
with on a regular basis, then I will telephone.
Question: If there is one thing that should be
avoided in press release writing, what would that be?
Answer: Too much "marketing speak" that really lacks
substance. The words just take up space. The best place to
put the marketing pitch is in one direct quote or maybe two.
That's where it belongs. The rest of the information should
be factual and/or newsworthy.
Question: If you had to sum it up, what do you think
is overall the most important emphasis in press release
writing?
Answer: Get your point out at the top. Try and tie in
your message with a current trend or major news story.
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toll-free: 800.990.5545
Now offered by Press-Release-Writing.com
How to Write Powerful Press Releases
Divided into sections, the book covers the art and craft
of writing press releases from beginning to end. It covers
every aspect of constructing the press release and leads the
reader through the process, emphasizing the many angles and
subtleties inherent in a successful press release.
Sections of the book are divided into such subjects as
technique, sales tools, rules of grammar and style, how
often to send a press release and what to avoid, how to
incorporate expert interviews and how to make them
newsworthy. The book adds new meaning to the word press
release as it plumbs and combs its depth and breadth.
Available in downloadable PDF format or hardcopy.
To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW Newsletter.
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