In this Issue:

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.

The odds for getting your press release read just got better because you're reading this newsletter. Most people are not aware just how difficult it is to get their press releases read. Media savvy people understand because they know how many press releases are sent out daily only to be tossed in the trash or deleted from an in-box. For the busy media person trying to make a living too, it's a question of time and meeting deadlines.

Picture yourself at the desk of a busy daily newspaper. You're the Health and Fitness Editor but you receive 200 press releases a day that have nothing to do with health or fitness. You obviously cannot meet your deadline for health and fitness related news if you spend hours reading press releases instead of writing. But you're desperately seeking the latest news. You've done your research, scanned other news sources for subjects. But you still want more and something maybe nobody else has written about--A SCOOP--the Nirvana of every newsperson.

So what do you do? You tear open the envelopes or scour through email messages containing press releases and you skim through the opening lines or headings. You learn to recognize immediately if it's anything new you can use. If it's about the latest cancer cure, you may read down further to check the credibility of the writer. No degrees, no data, no test case series--nothing to believe so you discard that and move on quickly to the next. You spend maybe 30 seconds max on each of the dozens that came in that morning. Suddenly you hit paydirt!

Some company has developed a new spill-proof box for pills that is portable and divided into tiny compartments that can be labeled for easy recognition. Attached is a small magnifying glass for older eyes, frequently the age group that takes medicine. But this can also be used for vitamin pills for traveling people or for children because the compartments are color coded. It would be handy for seniors taking medication, for busy business travelers and for small children. Wow! This is something many of your readers can use. They need to know about this and they need to read about it first in your column or in your newspaper. This may even solicit such response from readers that your boss will notice. It might even get you a raise. Plus you can meet your deadline of noon today with a brand new idea. So you immediately dial the contact person's number and get your story.

Well, you get the idea. So what's the moral of the story? Ideally, send press releases only to people that want them. That can be done through certain press release distributors who send only to their subscribers, people seeking information. If that's not possible, make sure you send it to the right person who handles that subject. And thirdly, make darn sure that your heading and first few lines tell EXACTLY what your release is about. And make certain your contact information is precise so you can be easily reached at a moment's notice. Too tough an assignment? Then start reading more tips on how to write press releases.

To distribute your news through PRW click here or call us toll-free: 800.990.5545