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Use Human Interest to Capture Media Attention

Your business head often takes over when writing a press release. Bear in mind who's going to read it. Hopefully, it will capture the attention of a media person, a fellow human being with feelings, hopes, dreams and interests much like yours. Facts, research and statistics are important, but remember the human element.

One thing that adds a human-interest angle to your press release is a real, live quote from a person, whether in the form of a testimonial or a colorful quote from a person involved in the subject of your release. Make sure the direct quote is said in such an interesting way that it deserves quote marks. Otherwise, you can easily paraphrase it.

Recently, we did a press release on how an inventor came up with his creation. We talked about his struggle and how long he had to work on it through trial and error and how he kept improving it. When he read it, he said, "Leave all that superfluous stuff out about how it was discovered and designed. Just say that it works."

What happened was that he killed the article and greatly lowered his chances of getting media attention. Media people want to hear about the human aspect, the struggle, and the victory as well as about the finished product or event. They want to know just who the person is that is involved. They catch a glimmer of this in quotes and background material. It should be an underlying theme, not a glaring ego trip.

Remember, you're not writing a novel here but don't exclude the human element. Otherwise, your press release is just another sales pitch.

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PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

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