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PRW Newsletter, July 31, 2007 - Press Release Writing:
A Handy 12-Step Summary
In this Issue:
- Featured Article - Press
Release Writing: A Handy 12-Step Summary
- PRW Introduces Brand New
Book To Assist Self-Published Authors
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Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Press Release Writing: A Handy 12-Step Summary
Our newsletters concentrate
on the many and varied angles of writing successful press
releases. It is important to frequently review past
newsletters to refresh our memories and polish our
techniques. (See the Press-Release-Writing Archives.) Since
our brains are often on overload, quick summaries help to
jumpstart our sensibilities and jog our memories. Remember
those crib notes in school?
As a handy reminder of some of the most important points in
press release writing, the following 12-step-summary can be
printed out and posted on your computer or your wall or
anywhere you can access it easily. Use it as your press
release primer.
1. Keep the length a maximum of one page unless absolutely necessary.
2. Tell about your products or services in one or two clear sentences.
3. Create an angle of interest.
4. Attract your reader with your title.
5. Use active verbs to enliven your release.
6. Follow rules of grammar and style as you would for any piece of writing.
7. Use timely information, preferably related to current events or trends.
8. Make every word count and count every word.
9. Make sure your releases get broad coverage with national and regional publications, radio and television stations, Internet publications, and all potential clients.
10. Include ample contact information: name, address, phone, after-hours phone, fax, email, Website.
11. Deal with the facts; avoid fluff.
12. Avoid excessive use of adjectives, adverbs and fancy language.
NOTE: To download a
printable .pdf file go to:
http://www.press-release-writing.com/downloads/PressReleaseWriting-12Tips.pdf.
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 800.990.5545
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW Newsletter.
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