press-release-writing.com - PRW

Press Release Writing Tips

Members Home

What To Include

Putting It All Together

Member Downloads

More PR Samples

Writer's Resources

Newsletters & Archives

Member FAQ

Member Contact Us Form

 

Press Release Distribution

Pricing/Options
Distribution Lists
Our Process
Tracking Your Release
Testimonials
Order Now

What Next?

When The Media Contacts You

Business Resource Directory

 

 

PRW Newsletter, July 31, 2007 - Press Release Writing: A Handy 12-Step Summary

In this Issue:

  • Featured Article - Press Release Writing: A Handy 12-Step Summary
  • PRW Introduces Brand New Book To Assist Self-Published Authors

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.


Press Release Writing: A Handy 12-Step Summary

Our newsletters concentrate on the many and varied angles of writing successful press releases. It is important to frequently review past newsletters to refresh our memories and polish our techniques. (See the Press-Release-Writing Archives.) Since our brains are often on overload, quick summaries help to jumpstart our sensibilities and jog our memories. Remember those crib notes in school?

As a handy reminder of some of the most important points in press release writing, the following 12-step-summary can be printed out and posted on your computer or your wall or anywhere you can access it easily. Use it as your press release primer.

1. Keep the length a maximum of one page unless absolutely necessary.
2. Tell about your products or services in one or two clear sentences.
3. Create an angle of interest.
4. Attract your reader with your title.
5. Use active verbs to enliven your release.
6. Follow rules of grammar and style as you would for any piece of writing.
7. Use timely information, preferably related to current events or trends.
8. Make every word count and count every word.
9. Make sure your releases get broad coverage with national and regional publications, radio and television stations, Internet publications, and all potential clients.
10. Include ample contact information: name, address, phone, after-hours phone, fax, email, Website.
11. Deal with the facts; avoid fluff.
12. Avoid excessive use of adjectives, adverbs and fancy language.

NOTE: To download a printable .pdf file go to: http://www.press-release-writing.com/downloads/PressReleaseWriting-12Tips.pdf.

Click here to distribute your press releases through Press-Release-Writing.com.


 

To distribute your news through PRW click here or call us toll-free: 800.990.5545

 


 

PRW Introduces Brand New Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

 

http://www.press-release-writing.com/prw-books-special-reports/

 


Click here if you missed the past issues of the PRW Newsletter.


Questions? Speak to an Editor Toll Free 800.990.5545
press-release-writing.com - Copyright © 1998-2009 Press-Release-Writing.com
All Rights Reserved.
Use of this Web site constitutes acceptance of the Privacy Statement.