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PRW Newsletter, October 16, 2007 -
12 Most Important Points when Writing Press Releases
In this Issue:
- Featured Article - 12
Most Important Points when Writing Press Releases
- PRW Introduces Brand New
Book To Assist Self-Published Authors
- "How to Write Powerful
Press Releases" 24 Hour Digital Bundle Sale
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Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
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12 Most Important Points when Writing Press Releases
Our newsletters concentrate
on the many and varied angles of writing successful press
releases. It is important to frequently review past
newsletters to refresh our memories and polish our
techniques. (See the Press-Release-Writing Archives.) Since
our brains are often on overload, quick summaries help to
jumpstart our sensibilities and jog our memories. Remember
those crib notes in school?
As a handy reminder of some of the most important points in
press release writing, the following 12-step-summary can be
printed out and posted on your computer or your wall or
anywhere you can access it easily. Use it as your press
release primer.
1. Keep the length a maximum of one page unless absolutely necessary.
2. Tell about your products or services in one or two clear sentences.
3. Create an angle of interest.
4. Attract your reader with your title.
5. Use active verbs to enliven your release.
6. Follow rules of grammar and style as you would for any piece of writing.
7. Use timely information, preferably related to current events or trends.
8. Make every word count and count every word.
9. Make sure your releases get broad coverage with national and regional publications, radio and television stations, Internet publications, and all potential clients.
10. Include ample contact information: name, address, phone, after-hours phone, fax, email, Website.
11. Deal with the facts; avoid fluff.
12. Avoid excessive use of adjectives, adverbs and fancy language.
NOTE: To download a
printable .pdf file go to:
http://www.press-release-writing.com/downloads/PressReleaseWriting-12Tips.pdf.
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
PRW Introduces Brand New Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
"How to Write Powerful Press
Releases" 24 Hour Digital Bundle Sale
PRW announces a special sale of our
extremely popular books targeted to anyone who writes or
distributes press releases.
This bundle includes our five best selling
books:
- How to Write Powerful Press Releases
is a book dedicated to writing effective press releases.
- What To Do After Your Press Release
is Distributed is a special 3 page report designed to
answer questions on how to deal with media attention once
your press release is distributed.
- The Collected PRW Newsletters:
Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases for the
Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every Occasion
is a collection of 20 sample press releases covering many
different subjects. Perfect for the starting blocks of
your next press release.
For just $39, you can receive the fully
downloadable version of all five books! This is over a 70%
savings off the regular price, and the best part is, no
shipping. All books are available for immediate download
after order approval. This special is only good for 24 hours
so get your copy before it's too late!
Click
here
to order or visit:
https://www.secure-server-easternmedianetwork.com/prw/works.php
Click
here if you missed the past issues of the PRW
Newsletter.
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