1. What type of
information should I include in my release?
Stick to the
basics and avoid hype. You'll be right on track if you can
include the traditional "who, what, where, when, why, how".
2. How much
Contact information should I include?
Include as much
Contact information as you possibly can. Generally you
should try to include an address, phone number, fax number,
email address, and Web site address. It only increases your
chances of getting some type of coverage when you make it
easier to be contacted. If the press release involves two or
more parties, you must include Contact information for all
parties mentioned.
3. How long
should my release be?
We highly
recommend that your release be kept to 1 page and no more
than 500 words. Remember that short and to the point is
best.
4. What kind of
results can I expect?
Results vary so
greatly that there is no way to give any standard figures.
Some people find their phones ringing off the hook while
others may not receive a single call. Remember, there are
many variables that affect whether or not the media decides
to pick up your story.
5. When will
people start contacting me?
Some media
outlets may contact you within just a few minutes after your
release is received and others may take weeks or even months
before they respond. Keep in mind that there are many types
of publications and they may range from daily, weekly,
monthly or quarterly.
6. Should I send
multiple releases for a single event?
If you have
different releases with different headlines and content then
this might be something you might want to consider. However,
we do not recommend sending the same release over and over.
7. Can PRW write
a press release for me or edit a release I have completed?
Yes we can. We
have a number of professional staff writers that do this.
You will need to provide us with some basic background and
Contact information.
More info here:
http://www.press-release-writing.com/options-writing.htm
8. What font face should I use?
We recommend
using Arial 10 pt. or Courier 10pt.
9. Can PRW
distribute my release?
Yes we can. You
can find more info here:
http://www.press-release-writing.com/options-basic.htm
or call us at 877.362.7924.
10. What is the
origin of "-30-" at the end of some press releases?
The "-30-" is
the traditional journalistic closing which probably came to
be during the Civil War when telegraphers tapped "XXX" at
the end of a transmission, which is the Roman numeral for
30.
PRW Introduces Brand New Book To Assist Self-Published
Authors
Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Click
here if you missed the past issues of the PRW
Newsletter.
