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One of the most important and possibly most neglected areas of press release writing is the proofreading stage. You've spent hours, maybe even days or weeks working on your press release, and now you've got one page and maybe one shot to turn some heads. If you don't spend the necessary time in this area, you'll more than likely end up regretting it. At PRW, we go through hundreds of press releases a week and it's unbelievable how many times we see blatant errors. Of course nobody's perfect, but it sure helps to have your press release engine firing on all pistons. Below, we have put together a checklist that we use in-house and have found to be highly effective. We hope that you will find it as beneficial as we do.

1. Print your document. Proofreading on the computer screen is generally more difficult. Errors are easier to detect on hard copy as opposed to on a monitor.

2. Read when you're most alert, whatever that time may be. When you're tired, the odds of overlooking errors increase.

3. Divide up your tasks. Proof once for grammatical errors, again for spelling and punctuation, and once more for content.

4. Have at least three people proofread your work. Being close to a project makes you more likely to skim over errors. Everyone has different strengths and will more than likely find different errors.

5. Read your writing out loud. This helps to identify errors that you might miss if you just read silently to yourself.

6. Place a blank sheet of paper just below the line you are proofreading and move your finger along under each word. This keeps your eyes from wandering to the text below.

7. When marking the document, try using proofreader marks. You can download authentic proofreader marks on the PRW Web site at: http://www.press-release-writing.com/resources/proofreadersmarks.pdf 

If you're not sure of the proofreader mark for a specific correction, simply write out the change you want to make. Be specific about your corrections; do not just circle the errors. A yellow highlighter pen may also come in handy.

8. Read your document backwards one final time, beginning from the bottom. This helps disconnect your mind from the content and focus on the individual words.

9. After you make final corrections, make sure to proof the revised document. Verify that all the corrections have been made.

10. Pass it around one more time. It's amazing that even after going through all these steps, someone will usually find a mistake.

*NOTE: If you still feel like you need some outside help, or simply don't have the time or energy to proofread your press releases, PRW offers a proofing service that is quick, affordable and fairly painless. You can view details here: http://www.press-release-writing.com/options-proof.htm.

To distribute your news through PRW click here.

To distribute your news through PRW click here or call us toll-free: 877.362.7924

72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

• How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
• What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
• The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
• Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
• Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

To order click here: http://www.press-release-writing.com/comfiles/pages/11.shtml

Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.

PRW Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

http://www.press-release-writing.com/comfiles/pages/7.shtml