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PRW Newsletter, December 18, 2007 -
Positioning Your Product for the Holidays Using Press
Releases
In this Issue:
- Featured Article -
Positioning Your Product for the Holidays Using Press
Releases
- 72 Hour PRW Works Bundle
Special
- PRW
Book To Assist Self-Published Authors
- PRW Discount: Writing
and Distribution Combo
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
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Positioning Your Product for the Holidays Using Press
Releases
When advertising for the holiday season, consider that
advertising rates are usually at their peak in the fourth
quarter. Distributing a press release can be a low cost
alternative to the high cost of traditional advertising.
The media crave newsworthy stories everyday and their
appetite for holiday themed items is seemingly unquenchable.
You, your company, and your product can easily fill that
media void.
Try distributing a press release with a little sprinkling of
holiday magic.
- Does your company contribute to a holiday charity? A
charity contribution is your company's opportunity to help
a needy cause, as well as to obtain a tax break and create
a great basis for a holiday press release.
- Do you have unique decorating ideas for the holidays
using your products? By all means let everyone know. Hold
a festive event showcasing your product. Be sure to send
out a press release to announce the upcoming event and
another one to re-cap the highlights of it afterwards.
- Can your product add a twist to the usual holiday
party? Create new and exciting recipes using your product.
Perhaps your product could spice up the invitations, the
entertainment, or be a great hostess gift.
- Does your company hold an annual holiday contest? Even
something as simple as a children’s coloring contest is a
reason to send out a press release.
- Can’t think of anything to get that person who has
everything? Worried about getting that perfect present?
Maybe you’re not alone. Do you offer the best “last minute
gift” or the best “gift under 20 dollars?” Don’t pass up
on an opportunity to get the word out.
- Can your product or service help manage the stresses
of the holiday season? Can your product help rid a tired
shopper of holiday strain? Think about the problems you
can solve for your customers during the holidays.
- Did a celebrity stop by your store recently? Book
signings, demonstrations, or even a visit from Old St.
Nick can prove newsworthy.
When deciding on a theme for your press release, think
like the media. Is the information useful? Newsworthy? Of
interest to their audience? Or is it merely an advertisement
for your product? During this time of year you have to
constantly work to keep your name in the forefront of your
customers’ minds. Think creatively and be persistent. You
never know what the media will pick up on next.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
- How to Write Powerful
Press Releases is a book dedicated to writing effective
press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
for the Self-Published Writer guides self-published writer
step-by-step through the often confusing world of book
publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
$69.00.
PRW Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/comfiles/pages/7.shtml
Writing &
Distribution Combo Discount
Need to drum up some new
business and exposure? Sending out a well written press
release is the first stop. Order our professional writing
services and distribution to one industry specific basic
channel and receive a $50 discount off your distribution
cost.
Click
here and enter the following promotional code:
PRWNL-SOW50D. Offer ends 12/31/07.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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