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PRW Newsletter, June 17, 2008 -
Timely Tips To Help You Focus Your
Writing
In this Issue:
- Featured Article -
Timely Tips To Help You Focus Your Writing
- 72 Hour PRW
Works Bundle Special
- PRW
Book To Assist Self-Published Authors
Subscribe to the PRW
Newsletter and get this newsletter in your email box free.
Included are special promotions to save you money on
distributing your press release to media outlets.
Click here.
Timely Tips To Help You Focus Your
Writing
Since the purpose of this newsletter is to help you write
successful press releases, we try to make it a point to
share some of the techniques that we and other
communication experts have learned through experience. In
this edition of the PRW newsletter, we will re-visit an
interview with expert Richard Westlund of Westlund
Communications Group in Miami, FL. In a personal question
and answer session with Mr. Westlund, we gleaned some
valuable tools.
His timely tips are as follows:
Question: In your opinion, what is the one thing
that really separates the good press releases from the
mediocre ones?
Answer: The focus on a single message. Everything
should be built around one idea so the message is not
going in six different directions.
Question: How long do you feel a press release
should be?
Answer: Long enough to convey the essence of the
message. Some can be done effectively in two paragraphs
while others may take three pages.
Question: The current wisdom seems to be that if it
can't be said in one page, it's not a good press release.
Do you concur with that?
Answer: No, I do not. I don't necessarily think
that one page is the magic number. In general, two pages
is better than three. But with the new technology of
internet commerce, more intricate explanations are
sometimes necessary.
Question: As most editors are extremely busy, how
far into the press release do you actually read before you
feel it's something that may be of interest?
Answer: I read the headline and the first
paragraph. If it grabs me, I read the rest.
Question: If you like what you read, how do you
prefer to get in touch with the contact person?
Answer: Definitely by telephone. It's easier and
most convenient.
Question: If there is one thing that should be
avoided in press release writing, what would that be?
Answer: Writing that is too fancy or "featureish."
Too many adjectives.
Question: If you had to sum it up, what do you
think is the most overall important emphasis in press
release writing?"
Answer: Impact and news value. A press release
should have news to report, not just a lot of fluffy words
to describe a product.
Click
here to
distribute your press releases through
Press-Release-Writing.com.
To
distribute your news through PRW click
here or call us
toll-free: 800.990.5545
PRW Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
take the writer step-by-step through the often confusing
world of book publishing, distribution, and promotion.
With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
formatting advice, this downloadable booklet is a
must-have for every self-published writer. In addition to
the press release promotion information, the guide also
explores other simple, low-cost options for marketing your
self-published book.
A properly-written and properly-distributed press release
campaign will give your self-published book the
third-party credibility needed for bigger sales without
breaking the bank. To order click here:
http://www.press-release-writing.com/prw-books-special-reports/
Click
here if you missed the past issues of the PRW
Newsletter.
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