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PRW Newsletter, June 17, 2008 -
Timely Tips To Help You Focus Your
Writing
In this Issue:
- Featured Article -
Timely Tips To Help You Focus Your Writing
- 72 Hour PRW
Works Bundle Special
- PRW
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
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Newsletter and get this newsletter in your email box free.
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distributing your press release to media outlets.
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Timely Tips To Help You Focus Your
Writing
Since the purpose of this newsletter is to help you write
successful press releases, we try to make it a point to
share some of the techniques that we and other
communication experts have learned through experience. In
this edition of the PRW newsletter, we will re-visit an
interview with expert Richard Westlund of Westlund
Communications Group in Miami, FL. In a personal question
and answer session with Mr. Westlund, we gleaned some
valuable tools.
His timely tips are as follows:
Question: In your opinion, what is the one thing
that really separates the good press releases from the
mediocre ones?
Answer: The focus on a single message. Everything
should be built around one idea so the message is not
going in six different directions.
Question: How long do you feel a press release
should be?
Answer: Long enough to convey the essence of the
message. Some can be done effectively in two paragraphs
while others may take three pages.
Question: The current wisdom seems to be that if it
can't be said in one page, it's not a good press release.
Do you concur with that?
Answer: No, I do not. I don't necessarily think
that one page is the magic number. In general, two pages
is better than three. But with the new technology of
internet commerce, more intricate explanations are
sometimes necessary.
Question: As most editors are extremely busy, how
far into the press release do you actually read before you
feel it's something that may be of interest?
Answer: I read the headline and the first
paragraph. If it grabs me, I read the rest.
Question: If you like what you read, how do you
prefer to get in touch with the contact person?
Answer: Definitely by telephone. It's easier and
most convenient.
Question: If there is one thing that should be
avoided in press release writing, what would that be?
Answer: Writing that is too fancy or "featureish."
Too many adjectives.
Question: If you had to sum it up, what do you
think is the most overall important emphasis in press
release writing?"
Answer: Impact and news value. A press release
should have news to report, not just a lot of fluffy words
to describe a product.
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here to
distribute your press releases through
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To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
anyone who writes and distributes press releases.
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press releases.
- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
help press release writers attain the maximum response
from their press releases.
- Powerful Press Releases
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publishing, distribution, and promotion in a succinct
16-page booklet.
- Press Releases For Every
Occasion is a collection of 20 sample press releases
covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
http://www.press-release-writing.com/comfiles/pages/11.shtml
Order within the next 72 hours to take advantage of our 50%
off special. Special Price is
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PRW Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
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With a sample press release, writer's resources, industry
standards and terminology, and press release writing and
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PRWNL-AC50. Offer ends 6/30/08.
Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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