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PRW Newsletter, June 26, 2008 -
The Power of Plain Talk
In this Issue:
- Featured Article -
The Power of Plain Talk
- 72 Hour PRW
Works Bundle Special
- PRW
Book To Assist Self-Published Authors
- PRW Discount: Add A
Second Channel For Only $50
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The Power of Plain Talk
You may think you need to come up with fancy words for
your press releases. Not true. The simplest words often
make the best statement... as long as you have something
significant to say.
Every writer goes through a "find the loftiest words"
stage in composing a press release. The writer might
imitate the style of a scholarly research paper or worse
yet, a technical manual, thinking this will impress.
Here's a quick example: "The initiation of computer
hibernation necessitates termination of manual
machination."
In clear language, this means, "When your batteries lose
power, turn off your computer."
Remember that the plainer the talk, the purer the truth.
And the loftier the talk, the lamer the truth. In other
words, press releases with little substance are often
weighted down with fancy language. Yet if we recall some
of the most memorable lines from great writers that play
over and over in our minds, most are simple words that
impact us with power.
For example, in Robert Frost's poem "Stopping by Woods on
a Snowy Evening" the effortless words echo in the air:
"Whose woods these are? / I think I know. / His house is
in the village though. / He will not see me stopping here
/ To watch his woods fill up with snow." These humble
words invoke a clear picture.
Another example can be found in Margaret Mitchell's epic
tale of the south, "Gone with the Wind." Who can ever
forget the line spoken by Scarlett O'Hara, "As God is my
witness, I'll never go hungry again," or her final
proclamation, "I'll think about it tomorrow." Do we doubt
her determination or her despair? How about Rhett Butler's
unforgettable line at the book's end, "Frankly, My Dear, I
don't give a damn." Those familiar words express his
feelings simply with strong feeling. Or examine the impact
a contemporary movie had on us all: "Mama says life is
like a box of chocolates. You never know what you'll get."
Who can ever hear those uncomplicated yet expressive words
without thinking of Forrest Gump?
As you work to polish your press release writing
technique, try not to let the language overwhelm the
meaning you wish to impart. Follow the technique of other
great writers from Shakespeare to Hemingway, from Mark
Twain to Stephen King and turn your words over easy. Let
the fundamentals speak for themselves.
To
distribute your news through PRW click
here or call us
toll-free: 877.362.7924
72 Hour & PRW Works Bundle Special
The PRW Works - Downloadable Bundle
PRW proudly offers five brand new resources targeted to
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- What To Do After Your
Press Release is Distributed is a special 3 page report
designed to answer questions on how to deal with media
attention once your press release is distributed.
- The Collected PRW
Newsletters: Articles from 1999-2004 offers the very best
newsletter articles from the past 5 years, all designed to
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from their press releases.
- Powerful Press Releases
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- Press Releases For Every
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covering many different subjects. Perfect for the starting
blocks of your next press release.
The PRW Works - Downloadable
Bundle is currently available in downloadable PDF format.
To order click here:
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Order within the next 72 hours to take advantage of our 50%
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PRW Book To Assist Self-Published
Authors
 Due
to the overwhelming demand of self-published writers
seeking answers to their unique publicity concerns,
Press-Release-Writing.com (PRW) is now offering the
downloadable booklet, "Powerful Press Releases for the
Self-Published Writer." This how-to guide will succinctly
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With a sample press release, writer's resources, industry
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Call toll-free: 877.362.7924 Or follow this link:
http://www.press-release-writing.com/order.htm
Click
here if you missed the past issues of the PRW
Newsletter.
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