press-release-writing.com - PRW

Press Release Writing Tips

Members Home

What To Include

Putting It All Together

Member Downloads

More PR Samples

Writer's Resources

Newsletters & Archives

Member FAQ

Member Contact Us Form

 

Press Release Distribution

Pricing/Options
Distribution Lists
Our Process
Tracking Your Release
Testimonials
Order Now

Flash Presentation

What Next?

When The Media Contacts You

Business Resource Directory

 

 

PRW Newsletter, June 26, 2008 - The Power of Plain Talk

In this Issue:

  • Featured Article - The Power of Plain Talk
  • 72 Hour PRW Works Bundle Special
  • PRW Book To Assist Self-Published Authors
  • PRW Discount: Add A Second Channel For Only $50

Subscribe to the PRW Newsletter and get this newsletter in your email box free. Included are special promotions to save you money on distributing your press release to media outlets. Click here.


Sponsored by Gulf Shores Hotel

Searching for a Gulf Shores hotel? Look no further than GulfShoresHotel.com. This Web site is designed to make your Gulf Shores hotel search easy, effective and fun! Find Gulf Shores Alabama hotels and motels. For more information: http://www.gulfshoreshotel.com/.

Click Here


The Power of Plain Talk

You may think you need to come up with fancy words for your press releases. Not true. The simplest words often make the best statement... as long as you have something significant to say.

Every writer goes through a "find the loftiest words" stage in composing a press release. The writer might imitate the style of a scholarly research paper or worse yet, a technical manual, thinking this will impress.

Here's a quick example: "The initiation of computer hibernation necessitates termination of manual machination."

In clear language, this means, "When your batteries lose power, turn off your computer."

Remember that the plainer the talk, the purer the truth. And the loftier the talk, the lamer the truth. In other words, press releases with little substance are often weighted down with fancy language. Yet if we recall some of the most memorable lines from great writers that play over and over in our minds, most are simple words that impact us with power.

For example, in Robert Frost's poem "Stopping by Woods on a Snowy Evening" the effortless words echo in the air: "Whose woods these are? / I think I know. / His house is in the village though. / He will not see me stopping here / To watch his woods fill up with snow." These humble words invoke a clear picture.

Another example can be found in Margaret Mitchell's epic tale of the south, "Gone with the Wind." Who can ever forget the line spoken by Scarlett O'Hara, "As God is my witness, I'll never go hungry again," or her final proclamation, "I'll think about it tomorrow." Do we doubt her determination or her despair? How about Rhett Butler's unforgettable line at the book's end, "Frankly, My Dear, I don't give a damn." Those familiar words express his feelings simply with strong feeling. Or examine the impact a contemporary movie had on us all: "Mama says life is like a box of chocolates. You never know what you'll get." Who can ever hear those uncomplicated yet expressive words without thinking of Forrest Gump?

As you work to polish your press release writing technique, try not to let the language overwhelm the meaning you wish to impart. Follow the technique of other great writers from Shakespeare to Hemingway, from Mark Twain to Stephen King and turn your words over easy. Let the fundamentals speak for themselves.


 

To distribute your news through PRW click here or call us toll-free: 877.362.7924

 


72 Hour & PRW Works Bundle Special

The PRW Works - Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

  • How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
  • What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
  • The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
  • Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
  • Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

The PRW Works - Downloadable Bundle is currently available in downloadable PDF format.

To order click here: http://www.press-release-writing.com/comfiles/pages/11.shtml

Order within the next 72 hours to take advantage of our 50% off special. Special Price is $69.00.


 

PRW Book To Assist Self-Published Authors

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, "Powerful Press Releases for the Self-Published Writer." This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer's resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank. To order click here:

 

http://www.press-release-writing.com/comfiles/pages/7.shtml

 


Add A Second Channel For Only $50

 

For a limited time only, when you order distribution to 1 of our basic industry specific channels, you can add a second industry specific channel for only $50 - a 50% savings.

Click here and enter the following promotional code: PRWNL-AC50. Offer ends 6/30/08.

Call toll-free: 877.362.7924 Or follow this link: http://www.press-release-writing.com/order.htm


 

Click here if you missed the past issues of the PRW Newsletter.


Toll Free Ordering, Call 877.362.7924
press-release-writing.com - Copyright © 1998-2008 Press-Release-Writing.com
All Rights Reserved.
Use of this Web site constitutes acceptance of the Privacy Statement.