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Press Room Creation & Search Engine Optimization

Why Optimization of Press Releases for Search Engines Is Essential

Over 27 million people use Google News and Yahoo News every month to find pertinent information. When doing a news search, the results often display relevant press releases and articles from the many thousands of different news sources.

Neilsen/NetRatings reports the unique audiences of Yahoo News and Google News currently rival the online audiences of other current events and global news destinations such as CNN and BBC News and others. If the marketing strategy of your business includes the Internet, each and every one of your press releases should be optimized and distributed to the major news search engines.

The Facts on Journalists:

  • 98% of journalists go online daily
  • 92% go online for article research
  • 81% go online to do searching
  • 76% go online to find new sources, experts
  • 73% go online find press releases

The Facts on The Average American:

  • 68 million American adults go online daily
  • 30% use a search engine to find information
  • 27% receive news online

Sources: Middleberg/Ross Survey and Pew Internet and American Life Project


How Are Your Press Releases Optimized For Maximum Exposure?

Our staff performs keyword research to find the most relevant search terms that journalists as well as your general audience are most likely to use when performing a news search. Your press release is then optimized with these key search terms.

PRW distributes your optimized press release electronically to media outlets, freelance journalists and newsrooms as well as over 3,000 online sites including Google News, Yahoo News, CBS MarketWatch, NASDAQ.com, AMEX.com, Excite, Lycos, Bloomberg.com, AOL, and MSNBC.

PRW delivers a confirmation email directly to you with a sample of at least 5 major sites that have posted your press release with a direct link to your news.

The benefits of Search Engine Optimization of Your Press Releases

  • Receive top keyword rankings in Google News, Yahoo News, MSN News and other news search engines for 2-4 weeks.
  • Create valuable links that adhere to Google and Yahoo standards.
  • Boost visits to your Website from news sites, general sites, portals and search engines.
  • Increase overall leads and generate publicity.

To see a sample press room, click here.

Pricing:
Option 1 - Services Include:

Keyword research
Optimization of 5 current press releases
Creation of 5 html pages for releases
Creation of 5 adobe .pdf documents for releases
Creation of 5 MS Word .doc documents for releases
Creation of Web page for existing web site
Submission to search engines
Delivery report
** Does not include distribution to online media

Price: $799
ORDER NOW

Option 2 - Services Include:
Keyword Research
Optimization of 5 current press releases
Creation of 5 adobe .pdf documents for releases
Creation of 5 MS Word .doc documents for releases
Creation of Web page for existing web site
Submission to search engines
Distribution of each press release to online media
Delivery report

Price $1599
ORDER NOW

Note: For more than 5 press releases please contact us for a custom quote.

For more information or if you have questions about our services, please call us at 865-671-8436. Continue to the secure order form. Volume discounts are available.

Other Press Release Options:

You can also view some of our testimonials by clicking here.

Ordering press release distribution from PRW is easy, complete the secure order form. Your order is protected by SSL (Secure Socket Layer).

"I want to thank you for providing such a great service. Shortly after our release went out we were Contacted by CNN and many other "heavy hitters". Without your service, we would be struggling to find media lists and having to work overtime to get our releases out by regular mail. Your company also did a superb job writing our press release. Press-Release-Writing.com makes our lives easier! I hold your company in high regard and would recommend your services to anyone"

David Gantner
President
ITZ Toys, Inc

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