Press Release and PR Related Reference Books
We have selected a few press release and PR related books to help you write better press releases and use the marketing power of PR more efficiently.
PRW Downloadable Bundle
- How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
- What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
- The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
- Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
- The Big Press Release Book contains 35 industry-specific press releases, and 40 occasion-specific press releases that will help to guide writers toward a successful media campaign.
- Accounting Today Magazine
The PRW Downloadable Bundle also includes;
- BONUS: Press release checklist
- ANOTHER bonus: 25% discount ($12.25 value) for online press release distribution by SEO Press Releases.
How To Write Powerful Press Releases
At a time when business has slowed due to world events, this book on how to bolster yourself, your product or your service through press releases is right on target.
A career journalist and media writer, author Judith Welsh has gleaned knowledge from her years of both receiving and writing press releases. She shares valuable tips and insights in the book, How to Write Powerful Press Releases…
“How To Write Powerful Press Releases” also includes;
- BONUS: Press release checklist
- ANOTHER bonus: 25% discount ($12.25 value) for online press release distribution by SEO Press Releases.
Public Relations Kit for Dummies
Whether you’re a Fortune 500 company or a small business owner, publicity affects your frontline image and your bottomline. Public Relations Kit For Dummies® is the resource for learning how to produce positive word-of-mouth that gets results for your organization. While other titles simply show the reader how to maximize PR, Public Relations Kit For Dummies® discusses how to organize and orchestrate PR from budgets, to coordinating various media, to tying into advertising and marketing campaigns.
Bulletproof News Releases: Help at Last for the Publicity Deficient
“Bulletproof News Releases outlines the best methods to use to avoid the trash can, the pitfalls to expect when approaching editors, and tips on how to write news that WILL be used.” Capital City Weekly, Juneau, AK “Every small business owner should read it.”
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today’s world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets where other marketing communication tools fall short.
The Public Relations Writer’s Handbook
The foundation for effective PR will always be great writing. Now two PR pros give step-by-step instructions for creating a wide range of winning public relations material. The authors guide readers through the ins and outs of writing speeches for the boss, pitching new products to the press, responding to unfavorable press coverage, and a wide range or other projects.
Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicist
A customer wrote: This was a new direction that my job demanded I proceed in and I was very nervous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference…
Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign… Without Going Broke
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood’s most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.
