Press Release Distribution – Frequently Asked Questions

1. What type of information should I include in my release?

2. How much Contact information should I include?

3. What font face should I use?

4. How long should my press release be?

5. How are releases delivered?

6. Can I target a specific region instead of a channel?

7. Do you guarantee that my release will get media coverage?

8. How do I know my release got delivered?

9. Do you provide tracking information to let us know what coverage we have received?

10. What kind of results can I expect?

11. When will people start Contacting me?

12. Are you just doing a bulk mailing?

13. Is delivering to so many outlets considered SPAM?

14. Do you distribute worldwide?

15. How can you distribute releases so inexpensively?

16. Should I send multiple releases for a single event?

17. Do you ever run any specials or sales?

18. Can PRW write my release?

19. What does PRW charge to write releases?

20. How long will it take to get my finished release if PRW writes it?

21. Will I be able to proof my release before it is distributed?

22. How many re-writes or updates can be made to my release?

23. If I have a completed release but want PRW to proof it, what do you charge?

24. How can I sign up for your free newsletter?

25. How can I make a suggestion for additional media outlets to add to your list?

26. Once I place my order, how quickly will it be distributed?

27. How do I place my press release order?

28. What is the origin of “-30-” at the end of some press releases?

1. What type of information should I include in my release?

Stick to the basics and avoid hype. You’ll be right on track if you can include the traditional “who, what, where, when, why, how”. [back to top]

2. How much Contact information should I include?

Include as much Contact information as you possibly can. Generally you should try to include an address, phone number, fax number, email address, and Web site address. It only increases your chances of getting some type of coverage when you make it easier to be Contacted. If the press release involves two or more parties, you must include Contact information for those parties. [back to top]

3. What font face should I use?

We recommend using Arial 10 pt. or Courier 10pt. [back to top]

4. How long should my release be?

We highly recommend that your release be kept to 1 page. A word count limit of 400 words is required. Remember that short and to the point is best. Additional charge of $100 per every 100 words will apply to your order if your press release is over 400 words long. [back to top]

5. How are releases delivered?

All releases are delivered via email directly to the editor or person responsible for receiving or reviewing releases at each particular media outlet. [back to top]

6. Can you target a specific region instead of a channel?

Yes, with our custom or local distribution options. [back to top]

7. Do you guarantee that my release will get media coverage?

Because we have no control over what a particular media outlet deems “newsworthy” we cannot make any guarantees. [back to top]

8. How do I know my release got delivered?

You will receive a confirmation via email shortly after your release has been sent. [back to top]

9. Do you provide tracking information to let us know what coverage we have received?

Yes, we do provide an affordable online clipping service. You can view more detailed information on this service by clicking here. We also provide links to some very good offline and online services. You can find this information here. [back to top]

10. What kind of results can I expect?

Results vary so greatly that there is no way to give our clients any standard figures. Some clients find their phones ringing off the hook while others may not receive a single call. Remember, there are many variables that affect whether or not the media decides to pick up your story. [back to top]

11. When will people start Contacting me?

Some media outlets may contact you within just a few minutes after your release is received and others may take weeks or even months before they respond. Keep in mind that there are many types of publications and they may range from daily, weekly, monthly or quarterly. [back to top]

12. Are you just doing a bulk mailing?

No, all of our releases are delivered individually to media outlets. [back to top]

13. Is delivering to so many outlets considered SPAM?

Absolutely not, all of the media outlets on our distribution list have asked to subscribe to our service and are accustomed to receiving our releases on a regular basis. [back to top]

14. Do you distribute worldwide?

Yes. We have a large international distribution list. Please Contact us for more information on media outlets and pricing. [back to top]

15. How can you distribute releases so inexpensively?

PRW has worked extremely hard to develop our existing database and we have cut all possible costs to keep pricing at a minimum. [back to top]

16. Should I send multiple releases for a single event?

If you have different releases with different headlines and content then this might be something you might want to consider. However, we do not recommend sending the same release over and over. [back to top]

17. Do you ever run any specials or sales?

From time to time we may reduce pricing. If you are subscribed to our free newsletter you will not only receive valuable writing tips but also special promotional codes that will save you money on the distribution of your press release. Sign up for the free PRW Newsletter[back to top]

18. Can PRW write my release?

Yes we can. We have a number of professional staff writers that do this. You will need to provide us with some basic background and Contact information. [back to top]

19. What does PRW charge to write releases?

We charge $599 in conjunction with press release distribution. [back to top]

20. How long will it take to get my finished release if PRW writes it?

Usually 48-72 hours but we will discuss this with you if we are extremely busy or your release may be more difficult than others. [back to top]

21. Will I be able to proof my release before it is distributed?

Yes, all releases PRW writes are sent to our clients for final review. [back to top]

22. How many re-writes or updates can be made to my release?

It’s rare that corrections need to be made but we do provide 1 re-work/update at no charge. PRW charges $100 for each additional update. [back to top]

23. If I have a completed release but want PRW to proof it, what do you charge?

We charge $99. [back to top]

24. How can I sign up for your free newsletter?
You can do it quickly and easily (we only require name and email address) by going here. [back to top]

25. How can I make a suggestion for additional media outlets to add to your list?

Send email using this form. [back to top]

26. Once I place my order, how quickly will it be distributed?

Press releases received during normal business hours (Mon.-Fri. 9AM-5PM EST) will generally go out within 3 hours. Orders received after hours will go out the following business day. [back to top]

27. How do I place my press release order?

You can place your press release order by visiting our secure order form here or by calling 800.990.5545. [back to top]

28. What is the origin of “-30-” at the end of some press releases?

The “-30-” is the traditional journalistic closing which probably came to be during the Civil War when telegraphers tapped “XXX” at the end of a transmission, which is the Roman numeral for 30. [back to top]