Press Release Distribution
The Truth About Press Releases
Here’s the ugly truth: press releases often get very few responses, even when journalists see your release.
What should you do with this information?
Do what the big expensive PR consultants do. Send a regular stream of press releases to the media using a true Tier-1 newswire (like our partner PR Newswire, the largest and best-established newswire service). Over time, multiple well-written press releases will ultimately result in media coverage for your company.
Order online or call toll free 1.800.990.5545.
What Type Of Coverage To Expect
You may get an article (or several) written in a newspaper or magazine. Perhaps a radio or TV appearance. Maybe a local newspaper or a trade publication.
Either way, if you bought ad space in place of such an article or appearance, the value could easily be tens of thousands of dollars. But most significant, an appearance or an article grants real credibility.
What Makes PRW Different?
Affordability
PRW was founded with one goal: Affordable and Effective Tier-1 Newswire Press Release Distribution
PR Newswire is the leader in Tier-1 press release newswire distribution – and their service is very expensive – nearly $1,000 for a 500 word press release. Our customer base is made up of small business owners who would never consider paying that much. But since that market (small business owners) is too small to be of any interest to PR Newswire’s salespeople, we convinced PR Newswire to give these small business owners access to their newswire at affordable rates.
Order online or call toll free 1.800.990.5545.
Reach
Lots of press release distribution services claim “National Distribution” – but truthfully they only provide regional submission through a newswire and then use “private” sources national distribution.
PRW has an exclusive partnership with PR Newswire to distribute press releases through their national network.
Our distribution features:
- U.S. National Press Release Distribution including over 17,500 newspapers, radio and tv outlets.
- PR Newswire Media Only Website (85,000 registered journalists)
- Press Release Submission to Disclosure Media, including Dow Jones, Reuters, Bloomberg, The New York Times, The Wall Street Journal, AP, USA Today, and Investor’s Business Daily.
- Targeted Industry Press Release Submission (choose two categories; size varies)
- Comprehensive, Custom PR Newswire Distribution (tens of thousands of subscribers)
- Custom PR Newswire Microlists
- Transmission to more than 4,000 web sites, databases and online services
PR Newswire sends press releases to more than 22,000 newsrooms, 85,000 journalists through its media websites, 1.4 million equities terminals, and 600+ RSS feeds.
Through PR Newswire’s Microlists you can expand your press release submission to reach niche media covering industry sub-verticals such as oncology, human resources, civil engineering, and portable memory – with more than 450 different lists to choose from, there is a list to match your target. Simply select your two target categories and your release will be sent to our targets and any single appropriate PR Newswire’s Microlist.
Note: Sub-$100 and free press release websites frequently drop names like “Associated Press” and “Reuters” that leave you with the perception that they distribute press releases over a newswire. The Associated Press and Reuters are not press release distribution newswires. Their primary use is to distribute articles written by their own employees. Writers and editors working for the AP and Reuters do accept press releases but most of them will never be reached via a free or sub-$100 press release service. Like most journalists, they use press release newswires.
Order online or call toll free 1.800.990.5545.
Media Relationships – Size Doesn’t Matter
PRW uses a proprietary list of over 90,000 subscribing journalists. (See our sources here. ) Competing press release distribution companies claim to have lists of 250,000 journalists and more.
This is nothing more than inexpensive databases filled with generic addresses like newsroom@newspaper.com. In most cases, these addresses don’t go directly to journalists.
PRW knows what seasoned PR folks know: the size of your rolodex doesn’t matter, your relationship to the journalists in it matters.
Tier-1 Newswire – What’s The Big Deal?
A national press release distribution at PRW includes a distribution over PR Newswire’s first-class, Tier-1 newswire. Why do we make a big deal about PR Newswire? Before 1954 (when PR Newswire was founded), anyone distributing a press release had to mail or deliver separate press release copies to journalists. Since 1982, when they migrated to digital transmission, PR Newswire has invested tens of millions of dollars to develop its transmission services, including a dedicated newswire, internet, satellite and fax network.
PR Newswire is the largest, it is the oldest, and it is the most respected newswire. Simply put, it is the “gold standard” for press release distribution.
Order online or call toll free 1.800.990.5545.
We Prove Your Press Release Was Sent
How can you tell if your press release has really been distributed? Seeing a single link to your press release on your distribution service’s website is fine, but it is not enough.
That’s why PRW includes a free online clipping service for press releases that are distributed through PRW. After your press release has been distributed, we will search key websites that may publish your news, like like MarketWatch, Hoover’s Online, PR Newswire, Google and Yahoo!. We prepare a report providing you 20 – 45 live links to your press release on various websites. This presentation is emailed to you within hours.
PRW Reads Your Press Release First
At PRW our editors review your press release before we send it out. We watch for mistakes, including grammar, punctuation, and style. We provide two levels of editorial review at PRW. And PR Newswire does the same before they publish your press release on their newswire.
That means your are much less likely to publish a mistake that would hurt your image with the media. (Our newswire partner PR Newswire corrects nearly one error for every two releases.)
PRW Is In Good Standing With The Better Business Bureau (BBB)
On the Internet, do you ever worry that you might have placed an order where it might not be a real company? PRW is a real company with full-time staff with a full-time commitment to press release services. We don’t hide our contact information. It’s easy to give us a ring, send us a fax, or send us email.
We are Better Business Bureau (BBB) members without any complaints filed against us in our history.
Order online or call toll free 1.800.990.5545.
Why You Should Act Now
Whether you use PRW or some other company, it’s critical to commit to an ongoing campaign of press releases. A single press release is almost never a path to media coverage. It may take weeks, months, and multiple press releases to get your first major coverage. But press releases help creating credibility and awareness with your vendors and clients, as well as with the media.
If you send subsequent followup press releases, it will become easier to get media pickup. It should become easier to get new customers. A press release shows very clearly that you are “real” and that you consider your image seriously.
Clients love us.
Click here to see what they say.
Order online or call toll free 1.800.990.5545.
