Press Release Distribution

Compare Press-Release-Writing.com’s Press Release Submission Services

Three distribution plans – compared to each other and PRWeb’s most comparable plan:

* PRWeb Advanced ($199) & Business Visibility ($269) for Newswire Inclusion

Order online or call toll free 1.800.990.5545.

You’ve Been Stung Before? I Know.

You tried a cheap (or free) PR service.
It didn’t work.

• Are you ready to spend $100 or less on a press release service?
• No? Great! You haven’t blown your money.
• Yes? C’mon, you know the answer: it won’t work either.
• Don’t worry. You’ve got lots of company.

We Interrupt This Commercial Message …

To tell you about what … our people? Yes. Absolutely.

This is not some corporate drivel droning on and on about
a crew of happy posed employees models generic people.

No way! This focuses on the actual people you’ll speak with when you call.
Not a salesman among ‘em.

HeatherAndrewGaryMickie

What sets us apart? One thing – our people and their service.

Order online or call toll free 1.800.990.5545.

Facts You Need To Know About Public Relations

Avoid the Loser’s Game

Disturbing fact: press releases often get little response, even when your release is being read by journalists.

Why does it matter?

If you continue playing the loser’s game (using cheap or free PR services), guess what? You will lose. Cheap services just don’t get journalists’ attention. Would you play roulette in a casino if the house always won?

How To Get Real Media Attention

If your goal is to get media attention with your press releases, there’s one way and one way only: a PR service that emails subscribing journalists and that distributes your news out over a true, Tier-1 newswire specializing in press releases (like PR Newswire, the most established and far-reaching newswire for press releases).

How The White Shoe PR Houses Work

Big-bucks PR companies first check their rolodex (like our journalist subscribers), then they send a press release using a Tier-1 newswire (like PR Newswire). Of course, then they bill their client thousands of dollars. The odds aren’t great, after all, these PR firms never guarantee results, but after four to twelve press releases or so, a good proportion of their clients hit it big.

Hit It Big – What Does That Mean?

Maybe articles in major magazines or newspapers. Or an interview on TV or radio. More often, articles in a trade publication or local newspaper.

Either way, the cost for the same amount of ad space could easily be tens of thousands of dollars. And most important, don’t forget that an article in the media greatly builds your credibility.

PR vs. Advertising

Advertising is plagued by mistrust. If you read an ad that claims that a certain laptop is the best value, do you automatically believe it? You probably don’t even read the whole ad!

But then if you read Walter Mossberg say in the Wall Street Journal that a certain computer is best, do you believe that? Whether you do or do not believe it, many Wall Street Journal readers trust Mossberg’s opinion. That’s the difference between PR and ads.

Public relations can be founded on confidence and believability. Advertising’s history has been littered with half-truths, hyperbole, and fabrication.

You Need To Know: Press Releases Do Work

“Press Releases Do Not Work”. “Press Releases Are Dead”. Yes, every so often someone writes an article like these. Guess what? Such authors are almost always selling something. Maybe it’s a press release alternative, or maybe it’s a book.

Listen up. Based on hundreds of customers’ experience, I know that in fact press releases do work.

Order online or call toll free 1.800.990.5545.

What You Need To Know About PRW

What Makes PRW Different?

PRW has just one mission: to give you the biggest bang for your public relations buck.

A few years back, we approached PR Newswire – the undisputed leader of Tier-1 press release newswires. We told them that our clients would never pay what is now almost $1,000 for a 500 word press release, and moreover, our small business customers were an unserved market at PR Newswire.

PR Newswire listened – and through our partnership gives our small business owners access to the leading national press release newswire.

PRW Is Based on Relationships With Journalists

PRW uses our own list that contains more than 100,000 journalists who’ve subscribed. We’re gratified by this number. Some competing press release services only a few years old boast of databases containing 150,000 or even more.

These are easily purchased software databases filled with generic and even nonsense email addresses. We know the difference between these lists. The purchased database lists will not reach individual journalists most of the time. And worse, when they do, they are usually just sent to the spam folder. Because of course that’s what they are – spammers.

PRW realizes what all knowledgeable PR people know: the size of your rolodex doesn’t matter nearly as much as your relationship to the journalists inside it.

“Press Release Services 101″ – What You Need To Realize

Do You Get the Same Service for Cheap?

If you are considering PRW versus a cheaper service, it is not what PR professionals consider a real national newswire.

Publishing a release onto a webpage and then sending it to an email database is not a newswire service. Not even when the service has “wire” or “newswire” in their name.

If you were to poll the big-bucks PR firms, you’d find that they use the same two names, PR Newswire and BusinessWire, most of the time. These two firms make up the Tier-1 newswires for US national press releases. The other players (Tier-2, Tier-3 newswires) simply don’t matter, and will not, unless they greatly grow their market share.

Just as Google controls the great majority of the internet search market (with Yahoo!, Bing, and others far behind), PR Newswire is firmly rooted as the press release newswire leader. Sure, the Tier-2 newswires are slowly growing, but seriously, do you really want to handicap your efforts by using a newswire with second-rate reach?

Was Your Press Release Actually Sent? You Must Have Proof

How can you tell if a PR service has sent your press release anywhere? A single link to the release on their own website isn’t good enough. We offer a proof of distribution called the WireWatch™ report. Only a short few hours after we send your press release out, we’ll send the WireWatch™ report, to you. This report contains dozens (sometimes hundreds) of links to your press release as it is published on multiple news sites, like MarketWatch, Hoover’s Online, PR Newswire, and Yahoo!

Before It Is Sent – You Need a Service That Proofreads Your Release

Are two sets of eyes are better than one? How about three? We catch errors with our ReleaseReview™ system, including grammar, punctuation, and style. Two levels of editorial review, both at PRW® and PR Newswire, insure that your release is less likely to contain unprofessional appearing mistakes.

Is Your Service Committed to PR? Are They BBB Members In Good Standing?

One of the biggest fears on the Web is whether a company is “real”, or not. PRW® is real. We have full-time staff and a full-time commitment to press release services. Our physical address and our telephone number are listed. We are not a web hosting company or an online lingerie business operator or a web design company with a sideline press release business. But three of our smaller competitors are just that … so be careful.

We are Better Business Bureau (BBB) members and have had no complaints filed against us – ever.

Why You Need a PR Service That Shoots Straight With You

Hype: You’re used to it in infomercials and in much of consumer marketing. It has no place in a press release (just a great hook and the facts, please). But you really shouldn’t find it in your PR service.

Getting real PR placement is difficult, but possible. When you work with a solid press release, grounded expectations, and a company like PRW®, the odds are more favorable. If all that was needed to get journalistic pickup was to pay us $299 or some other service $600, there’d be little need for PR firms.

Public relations companies work far beyond just sending a press release (personalized journalist pitches, research & PR strategy, marketing communications, etc.). While we are definitely not a public relations company – though some of our clients are – we handle the press release phase of public relations (both writing and distribution) with a more targeted and affordable approach.

Act Now, or Act Later?

We talk to many prospective clients. They ask lots of good questions. They share many valid concerns. And most never send even one press release with us or any company. Why? Is it fear? Lack of funds? Inertia? The fact is press releases work and you should use a service that gets results by posting your press release on a Tier-1 paid newswire, like PR Newswire.

Regardless if you use PRW® or another company, the critical element is for you to commit to a persistent, ongoing publicity program and to begin with your next press release. Be aware that one single press release is not a strategy. It could take months and several press releases with different angles to get your first major pickup. Remember that press releases build credibility and awareness with clients and vendors, as well as with the media. As you continue to send press releases, you will find it easier to land new customers, agreements with suppliers, and ultimately to get media coverage.

Many press release services offer “National Distribution” but in reality they only offer regional distribution through a major newswire and utilize “privately collected” national sources of distribution.

We are the only service that has anexclusive partnership with PR Newswire to distribute press releases through their national network.

Our distribution features:

• PR Newswire Media Only Website (85,000 registered journalists)
• Custom MEDIAtlas Microlists
• Over 100,000 opt-in journalist subscribers
• 22,000 newsrooms
• Over 17,500 newspapers, radio and TV outlets
• Over 4,000 websites and online databases

Professional Proofreading and Distribution Report

In addition to wide-spread distribution you also receive:

• Two separate editorial reviews from professional press release copywriters
• A detailed report containing confirmation that your press release was distributed and featured on several websites including: Yahoo!, PR Newswire, Google, and more

Order online or call toll free 1.800.990.5545.