Press Release Writing Questionnaire
Trying to decide if you should take a swing at writing your own press release? While writing a press release can seem daunting, PRW is here to help. We have put together this handy questionnaire to help you organize your thoughts and ideas into a coherent outline so you can create a clear and defined angle for your release.
- What is your focus? In other words, what are you trying to promote? Are you launching a new web site, introducing a new product, publishing a new book, etc. Be sure you only have one focus.
- What is your angle? Simply stated, why is this newsworthy? This can range from anywhere to pure entertainment or a new tech gadget that helps organize someone’s schedule, etc. You get that idea. Make sure you connect your product, service, news, etc with your audience.
- Who is your audience? What type of media and consumers do you want to reach?
- What are a few important points? List any pertinent facts, statistics, or history that will help support your angle. Remember, shorter is always better so try to keep it to 3-4 main facts.
- Quotes. Use quotes! Try to find one good, strong quote for your release. A quote can be from a company spokesperson, previous customer/client, etc.
- Background Information. Summarize the pertinent information regarding your company in two to three sentences. While this may not be directly related to your news, knowing your company’s history and background well help the consumer understand how you are qualified to speak on the product, service, etc. This will help add credibility to your release.
- Contact Information. When it comes to contact information, include the kitchen sink. Include a contact person, phone number, web site, email, etc. You’re sending the release out in hopes of receiving positive response, so be sure that the media can actually respond to you!
For a handy print version of this questionnaire, please visit: http://press-release-writing.com/questionnaire.pdf
Add A Comment