PRW Books & Special Reports

Press-Release-Writing.com is committed to offering the latest information on how to effectively write and distribute press releases.

Plus – any purchase on this page also includes;

How to Write Powerful Press Releases

“Full of valuable tips and techniques on everything from grammar and style to distribution.”

Accounting Today Magazine

At a time when business has slowed due to world events, this book on how to bolster yourself, your product or your service through press releases is right on target. A career journalist and media writer, author Judith Welsh has gleaned knowledge from her years of both receiving and writing press releases. She shares valuable tips and insights in the book, How to Write Powerful Press Releases.

Divided into sections, the book covers the art and craft of writing press releases from beginning to end. It covers every aspect of constructing the press release and leads the reader through the process, emphasizing the many angles and subtleties inherent in a successful press release. One of the unique and valuable sections of the book includes examples of actual press releases she has written for different clients and businesses. Ms. Welsh uses these to illustrate techniques and objectives that are necessary to achieve powerful press releases. So the reader learns by not only reading how to do it but by seeing it implemented.

Sections of the book are divided into such subjects as technique, sales tools, rules of grammar and style, how often to send a press release and what to avoid, how to incorporate expert interviews and how to make them newsworthy. The book adds new meaning to the word press release as it plumbs and combs its depth and breadth.

How to Write Powerful Press Releases belongs in every company’s library and in any individual’s store of knowledge as a valuable resource for selling yourself, your product or your service.

How to Write Powerful Press Releases is available in a downloadable PDF format.

Special price is only $29.

“How to Write Powerful Press Releases” also includes;

How To Write Powerful Press Releases
How to bolster yourself, your product or your service through press releases. Covers the art and craft of writing press releases from beginning to end.
Price: $29.00


“This is the most comprehensive, easy-to follow book on press release writing that I have found to date. There isn’t much out there to help the ‘average Joe’ put together a well-written release, so I was ecstatic when I found this book online. Hope others find it as useful as I did!”

–M. Smithfield, Bloomington, IN

“Great read! I wouldn’t have had a clue where to start without this book. These folks showed me everything from choosing the right angle for my press release to finding a title that says it all.”

–R. Stevens, Dallas, TX

“I was tired of shelling out hundreds of dollars on news releases that I knew I could write myself. Sections like ‘Sell the Product and the Person at the Same Time’ and ‘Beware the Fine Line Between Substance and Snake Oil’ have helped me write several press releases to announce updates in my consultation services. The result? Newsworthy press releases without a hint of the shameless self-promotion that you see in so many PR’s today. I wouldn’t hesitate to buy it as a gift for any of my clients and associates.”

–C. Mann, San Francisco, CA

Table Of Contents

 

Part One/ Introduction
Ten Reasons To Send A Press Release 9
Six Common Mistakes To Avoid 20
Why Write A Press Release And How Often To Send One 21
The Progression Of The Professional Press Release 21
The One Pager 21
The Weekly Campaign 21
Methods Of Sending 22
Do It Yourself Or Have The Pros Do It 22

Part Two/ Sales Tools
How To Promote Yourself 23
Market Yourself As An Author 23
Promote Your Books 24
Sell The Product And The Person At The Same Time 26
Beware The Fine Line Between Substance And Snake Oil 27
Tell Them, Tell Them, Tell Them, Then Tell Them 28
Create An Angle 29
Know Your Competition 31

Part Three/ Technique

Keep Rules Of Grammar And Style In Mind 32
Remember The Pyramid 33
State The Problem First 34
Use Active Verbs 35
Three Of The Most Effective Words 36
For Harmonious Press Releases, Make Word Music 37
When It Comes To Contact Information, Include The Kitchen Sink 38
Use Human Interest To Capture Media Attention 39

Part Four/ Headings

Make Your Heading An Attention Grabber 40
Entice The Reader In The Title 41
Don’t Be Cutesy With Catchy Titles 42
Empower With Subtitles 43
The Dynamics That Shape Successful Headings 44
Make Every Word Count 51

Part Five/ Expert Interviews

How To Write Newsworthy Releases 53
Tie In A Current Trend: Jennifer De La Cruz, Carnival Cruise Line 54
How To Focus: Richard Westlund, Westlund Communications 55
Seven Hot Tips: Diane Lane, Aspen Ski Company 56
How To Speak Volumes: Ruth Kassewitz, University Miami Jackson 57
The Most Beautifully Written: Howard Cohen, The Miami Herald 58
Keep It Relevant: Barnaby Feder, The New York Times 59
How To Prepare Press Kits: Cheryl Andrews Marketing 60
How To Create Your Kits: Ginny Craven, Progressive Pr 61
The Press Release As A Sales Tool: Mark Ryan, New Brand Agency 62
Don’t Call Us: Janet Podolok, News Herald 63
Avoid Biggest Bugaboo: John Schwartz, New York Times 64
Target Local Markets: Zach Maxwell, Editor, Hugo Daily News 65
Stack The Facts: Laurel Graeber, New York Times 66
Don’t Sacrifice Trees: Ken Fawcett, Gettysburg Times 67

Part Six/ Incorporate The Interview

The Art Of The Interview 68
Four Types Of Interviews For Getting Powerful Quotes 68

Part Seven/ News

How To Write Newsworthy Releases 70
Any New Angle 71
Give The Public Timely Information 72
The News Bulletin 73
Angle To Niche Markets 74
How To Incorporate Statistics & Research 75
Be A Name Dropper 76
Say What You Mean And Mean What You Say 77
How To Write Public Service Announcements 78

Part Eight/ Photos

What About Photos 79
How To Shoot Dramatic Photos 79
Stock Photos: How To Get Them; How To Use Them 80

Part Nine/ Press Releases And The Internet

Add Information And Credibility To Web Pages 82
Sending Via Email 83
Announce The Opening Of Your New Web Site 84

Part Ten/ Summary

Summary 85
Testimonials 86
About The Author 89

How To Write Powerful Press Releases
How to bolster yourself, your product or your service through press releases. Covers the art and craft of writing press releases from beginning to end.
Price: $29.00

 

What To Do After Your Press Release Is Distributed

A special 3 page report from Press-Release-Writing.com.

Includes preparing for the interview, as well as what to do during and after the interview.

Excerpt: When working in a media based industry, knowing how to handle the media is an essential tool in obtaining the best possible response to your press release. By becoming more comfortable in working with the media, you can attain valuable opportunities for your company or organization. Learning how to respond to media inquiries and improving your interviewing tactics can greatly improve the overall success of your press release.

ORDERING OPTIONS

Special Price is $29.

“What To Do After Your Press Release Is Distributed“ also includes;

 

The Collected PRW Newsletters: Best Articles from 1999-2004

Over the years, Press-Release-Writing.com has produced hundreds of newsletter articles all written with the goal of better assisting press release writers worldwide.

Out of all these articles, only 44 of the very best were chosen to be in this ‘Best Of’ compilation that Press-Release-Writing.com is proudly presenting to the public for the very first time.

ORDERING OPTIONS

Special price is only $29.

“The Collected PRW Newsletters: Best Articles from 1999-2004“ also includes;

 

Powerful Press Releases for the Self-Published Writer

Due to the overwhelming demand of self-published writers seeking answers to their unique publicity concerns, Press-Release-Writing.com (PRW) is now offering the downloadable booklet, “Powerful Press Releases for the Self-Published Writer.” This how-to guide will succinctly take the writer step-by-step through the often confusing world of book publishing, distribution, and promotion. With a sample press release, writer’s resources, industry standards and terminology, and press release writing and formatting advice, this downloadable booklet is a must-have for every self-published writer. In addition to the press release promotion information, the guide also explores other simple, low-cost options for marketing your self-published book.

A properly-written and properly-distributed press release campaign will give your self-published book the third-party credibility needed for bigger sales without breaking the bank.

ORDERING OPTIONS

Special price is only $29.

“Powerful Press Releases for the Self-Published Writer “ also includes;

 

The Big Press Release Book – Press Releases For Every Occasion and Industry

Our Senior Editor has pulled together 75 tried and true, well-written samples of winning press releases. Contains 35 industry-specific press releases, and 40 occasion-specific press releases that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases. Topics include: the launch of a new company, product, or Web site as well as legal, special events and much more. Also includes tips for formatting your press releases and getting your press release noticed.

Absolute No Questions Asked Satisfaction Guarantee: This book will help you improve your press release, or we will refund your $49, no questions asked.

ORDERING OPTIONS


Special price is only $49.

“The Big Press Release Book“ also includes;

 

The PRW Works – Downloadable Bundle

PRW proudly offers five brand new resources targeted to anyone who writes and distributes press releases.

  • How to Write Powerful Press Releases is a book dedicated to writing effective press releases.
  • What To Do After Your Press Release is Distributed is a special 3 page report designed to answer questions on how to deal with media attention once your press release is distributed.
  • The Collected PRW Newsletters: Articles from 1999-2004 offers the very best newsletter articles from the past 5 years, all designed to help press release writers attain the maximum response from their press releases.
  • Powerful Press Releases for the Self-Published Writer guides self-published writer step-by-step through the often confusing world of book publishing, distribution, and promotion in a succinct 16-page booklet.
  • Press Releases For Every Occasion is a collection of 20 sample press releases covering many different subjects. Perfect for the starting blocks of your next press release.

ORDERING OPTIONS

Special price is only $69.

“The Big Press Release Book“ also includes;