Extend the Mileage of Your Press Release with Search Engine Optimization

"55% of all online purchases originate from a search engine." - NPD Group, January 2001.

Sending press releases to media outlets has long been a powerful and cost effective tool to build awareness and credibility for business. Overlooked by many PR professionals, the power of a press release can be extended beyond standard media outlets with search engine optimization. Journalists and potential consumers use search engines such as Google (www.google.com) and Alta Vista (www.altavista.com) for research. Understanding this, the importance of your press release being found in the top search engines becomes apparent.

Getting your press release listed in the top search engines is not an easy task. A thorough understanding of how the search engines work is required. In short, a Web version for each press release should be created, optimized for specific keywords, and then properly submitted to the search engines for indexing. For Web sites that already have designated areas for all of their press releases, this is especially important. 

The two primary benefits of optimizing your press release for the search engines are:

• Your news will be available to journalists and consumers long after the initial release. 

• Extending the value of a press release that you already have makes good business sense.

In today's business climate, it is very important to take advantage of proven tools that are cost effective. Press releases are a clear and traditional choice that builds business. Make your press releases available to search engines and create long- term value for your news.

To learn more about PRW's search engine optimization and positioning for press releases click here.

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